SEMRush Review & Pricing

A simple SEMRush Review with all of its features, pros & cons, pricing, and more.

Do you want to know how your SEO efforts are going?

We’ve got the perfect tool for you! SEMrush is an easy-to-use software that will help you track your keyword rankings. It also has other features like site audits, rank tracking, backlink analysis, and more. Plus it’s available on any device so you can keep up with all of your keywords no matter where life takes you.

Related: 20+ Best Keyword Research Tools For SEO And Online Marketing

You deserve to be able to see how well your SEO campaigns are doing without having to spend hours looking at graphs or charts. With SEMRush, they make it easy for anyone who wants an overview of their website’s performance in just minutes! And if that wasn’t enough, they offer a 7 day trial period so there’s nothing holding you back from trying out this amazing product today! 

In this article, we will take a look at what SEMRush has to offer; if it’s worth the investment or not; and why you should try their free trial.

What is SEMRush?

SEMRush is a marketing tool that helps you analyze your website’s keyword ranking, backlinks, and much more.

It will also allow people who are running ads on Facebook or Adwords to optimize their campaigns better.

The app has been in existence since 2008 and it only took two years for the company behind SEMrush.com to become profitable.

The company has been growing ever since and now they have offices in Moscow, Saint Petersburg, London, San Mateo (California), New York City, and Chicago. 

SEMRush is the only marketing tool that can provide you with a complete picture of your marketing campaigns so you can improve them or just analyze the status of your current campaigns.

It can also be used to keep track of your competitors and see what they’re doing wrong or right so you don’t make the same mistakes.

SEMRush is great for SEO, PPC (pay per click), Facebook Ads, Social Media Marketing, YouTube marketing, mobile advertising, and more. You can use SEMrush to improve your website’s visibility in search engines or discover new keywords and domains for your online business.

It is a great investment that will help you with all of your marketing needs, especially if you are only out there as an entrepreneur, freelancer, small agency owner, or even a big company CEO.

SEMRush Pros

• It’s relatively cheap and has a wealth of information.
• The in-depth reports are helpful for improving your website’s performance.
• It has a ton of data that can be filtered and segmented to help you determine what keywords, ads, and other marketing tools will work best on your site.
• You can use the tool to see how competitors rank in search engine results
• You can track new keywords that competitors are ranking for and then use these to rank higher.
• SEMRush is constantly updated with the latest data from Google, Bing, Facebook, and other sources of advertising information so it’s always current.
• It’s easy to use and it doesn’t take long for you to find what you’re looking for which saves time.

SEMRush Cons

• Their dashboard might be overwhelming and not easy enough to customize.
• There are a lot of features that might not be relevant to you so it can be hard to find what’s important.
• It may take some getting used too but if you use it for a while it should become an easy, second-nature thing to do.
• There are many features that might not be relevant to you and it can be difficult for you to find what is important.

Table of Technical Properties

*Name: SEMRush

*Date Released: 2008

*Platforms Supported: Web, Desktop, Mobile (iOS)

*User Interface Language(s): English, French, German, Spanish. Others on request or notification from the company.

*License: Semi-Proprietary

*Company Location(s): Denver, Colorado

SEMRush for Keyword Research

Our score: 88%

This is the best keyword research tool on the market today. If you want to take your SEO game up a notch, then SEMRush is for you!

It also comes with a lot of other features that can be really useful for your SEO campaign, including backlink analysis and on-page optimization. SEMRush has some good information about what keywords you will need to target in order to rank for a certain keyword.

The downside is that the information can be really overwhelming and you will need to know what you’re looking for in order to make SEMRush work as well as it could for your SEO campaign.

SEMRush for Rank Tracking

Our score: 90%

SEO Ranking is a key measure of the success or failure of any SEO efforts. Ranking improvements are some of the most common KPIs for measuring an SEO campaign’s effectiveness and communicating clearly how successful it has been to improve visibility online.

SEMRush does a good job at ranking tracking. The company also offers competitive pricing and this has been noted by many customers as being a major selling point.

In the past, when we reviewed this product for ranking tracking purposes it performed as well as some of its peers in the industry. However, with recent updates and improvements to their platform’s algorithm, they have improved significantly on-page optimization results.

SEMRush’s score in doing Rank Tracking is one of the best on the market.

SEMRush for Competitive Analysis

Our score: 85%

It’s a tool that allows you to spy on your competitors. You can type in keywords and SEMRush will display the top-ranking phrases from all of those sites as well as information on whether or not you can compete by targeting them yourself. The Market Explorer feature reveals similar websites so that you may see how they get their traffic, then plan accordingly with things like referrals, search engine marketing, and more.

Imagine sitting down at your desk and opening up a tool where you can see everything that might inspire blog posts that have been written by the competition. That’s what Topic Research is doing for us, allowing us to spy on our competitors’ content while sifting through topics they’ve already generated with their research.

The first time I found myself using this feature was when we were working on an article about dating apps but weren’t sure how many articles had been published before ours.

It is easily discovered among search results without having to scroll forever. And even more important, just seeing all of those links in one place and being able to give each individual article (on sites like Mashable ) a quick once-over made it much easier for us to plan the content we needed to write.

It’s also great when I’m looking for subject areas that are brand new and haven’t been covered yet, which is useful because as soon as something becomes popular, there are usually hundreds, if not thousands of articles on the subject.

SEMRush for SERP Analysis

Our score: 95%

SEMRush app is great for SERP analysis.

If you’re looking to improve your ranking, look no further. Position Tracking Tool offers a number of features that will help give insight on how you can dominate the SERP and rank for keywords in an effective way!

You’ll get weekly updates with Keyword rankings so there’s no need to keep checking back every day or two – it does all the work for you.

Explore some other great tools available as well including Rank Analysis which allows users to explore their landscape across different positions, ensuring they are hitting them all from top-to-bottom relevancy; see where competitors have high-performance pages (and take note of what might be lacking) but also garner ideas on new possibilities through real-time competition research by seeing who has those SERP Features.

Some other amazing features that you will find include the ability to see how your website is performing in terms of social media, backlinks, and understand keyword rankings for pages from a user perspective.

SEMRush for Backlink Analysis

Our score: 88%

Search engines like Google use backlinks to determine how valuable a page is. A link from another website or blog indicates that they feel the content on their site was worth sharing, which tells search engines about its quality and your importance in the industry.

Backlinks are still one of the most important signals for search engine algorithms determining pages’ rank and relevance because links act as qualitative feedback showing other people/websites there’s something worthwhile at what you’re linking to – why else would anyone bother sending traffic somewhere if it didn’t provide value?

In the Backlink Analytics tool, you can review your competitor’s website or yours and find out where backlinks are coming from. This is a powerful resource for understanding how to best target potential websites that may link to your business as well.

The Backlink Analytics tool is an invaluable source of information for marketers who want to know how they can improve their visibility on the internet.

SEMRush for Website analysis & Site auditing

Our score: 82%

With the Site Audit tool, you can search for various issues your site may be having–even ones that are occurring on a large scale. This includes instances where web design or development companies have made mistakes in coding and programming (e.g., broken links) which could lead to major loss of traffic from Google searches over time.

SEMrush has tons of tools at its disposal when it comes to gauging how well websites perform as far as their online marketing efforts go; there’s no need to fret!

With SEMrush, clients not only get access to all sorts of metrics related but also gain insight into problems such as website malfunctions through the use of the Site Audit feature within this suite. Sometimes these errors stem from faulty code written by web developers, and it’s extremely helpful to be able to pinpoint these errors with SEMrush.

SEMRush – Ease Of Use

SEMrush is easy to use but not necessarily simple. Tools are available for customers of all skill levels, and the customer service at SEMrush is excellent. The top-tier package has a high price point, so it’s important that the investment in this software will be worth it to you or your company over time.

The SEMrush interface is well-organized and straightforward, so even beginners can get the hang of things quickly.

However, SEMrush is more of a tool for advanced digital marketers and SEO specialists.

SEMRush Pricing & Refund Policy

For those looking to implement a larger SEO strategy, with the ability for up-to-the-minute reports and historical data on keywords used by competitors, SEMrush has plans that can accommodate these needs. The “SEMrush Guru” allows you access to more projects than their Pro plan provides as well as higher project capacity.

SEMRush pricing plans

SEMrush Pro: $99.95/month

Includes:

• 10,000 results per report
• 3,000 reports per day
• 5 projects
• 500 keywords to track
• 100,000 pages to crawl
• 5 scheduled PDF reports

SEMrush Guru: $199.95/month

Includes:

• 30,000 results per report
• 5,000 reports per day
• 50 projects
• 1,500 keywords to track
• 300,000 pages to crawl
• 20 scheduled PDF reports
• Branded PDF reports
• Access to historical data

SEMrush Business: $399.95/month

Includes:

• 50,000 results per report (for each of 4 users)
• 10,000 reports per day (for each of 4 users)
• 200 Projects
• 5,000 keywords to track (1,500 per user)
• 1,000,000 pages to crawl (300,000 per user)
• 50 scheduled PDF reports (for each of 4 users)
• Branded PDF reports
• Access to historical data
• Product listing ads
• Multi-user management

Refund Policy:

Semrush offers a 7-day money-back guarantee on all purchases, according to the terms described herein. If you cancel your subscription in accordance with this Policy within seven days of placing your order for it, they will refund any prepaid fees as soon as possible. They’ll process those refunds through the same method used at purchase time so that there are no additional bank charges or other surprises involved!

Cancellation Policy:

Cancellation requests are easy. You can cancel anytime, for any reason and they’ll understand! Just contact them to make the request or you will automatically be cancelled at the end of your pre-paid period if it’s not already done. They will confirm that notification by email within 3 business days after receiving your notice – just like when a new subscription is confirmed from scratch too!

How to Use SEMRush

The SEMRush toolbar for your browser is an easy way to start a campaign. It’s also available as a plugin for Firefox, Safari, and Google Chrome!

Look in the top navigation bar of the homepage for “Start Your Free Trial.” Click on that link and follow the instructions to get started right away with their free trial offer.

Here are some of the things that you can do with SEMRush:

• Keyword Research Tool: Use this tool to find keywords for SEO. It’s a very in-depth and powerful report, so be sure to take your time scrolling through when looking at it!
• Site Audit Tools: This is an easy way to find out if you’re doing things right. You can find broken links, duplicate content, and more!
• PPC Campaigns: This is a great tool for getting better results with your advertising campaigns on Google AdWords or Bing Ads. It’s easy to set up and learn how it works in minutes.
• SEMRush Web Analytics: This tool is a good one for finding out where you are currently ranking in SERPs, and it’s easy to set up.
• Rank Tracking Tools: You can use this to monitor your position on Google as well as Bing, Yahoo! And Ask.com .
• Social Media Analysis Tool: This is one of the best tools if you want social media data on your competitors or yourself. It helps show what posts are getting the most engagement on Twitter, Facebook & Instagram
• People Analytics: This is a great tool for finding out more about your social media followers or those of competitors. It’s easy to set up and you can get some interesting data from it!
• Competitive Intelligence Toolset: This is one of the best tools that SEMRush has because it combines all the features you need to do SEO analysis. It’s easy to get a detailed overview of your competitive landscape and analyze their performance in SERPs
• The Contacts Manager: This is one of my favorite tools because it lets me connect with top influencers, journalists, or potential clients for free!

 

Organic Research

Organic Research is a section of SEMRush that put them on the map.

Organic Research still works great and gives you access to lots of insanely useful data for competitive analysis.

To use it, enter your website into SEMrush: 

After entering your Website you’ll get all kinds of metrics including “Keywords”.

This shows how many keywords they rank for so far as well as which ones are most popular (e-commerce) or less common but more profitable in terms of conversions/leads generated per dollar spent (brand search).

It might not be the best metric, though. After all, let’s say a site ranks on the 2nd page for 1,000 different keywords. Those 1,000 keywords send almost zero traffic to that site. Because this metric doesn’t focus on ranking among the top 10 results – it isn’t super helpful when trying to find out what has worked and hasn’t worked thus far.

Then, we have “Traffic”.

It’s the most important metric for any website as it estimates the Traffic Cost. It takes into account traffic and both organic (SEO) or paid (PPC). This allows you to calculate how much a site’s reputation, SEO skill, etc., are worth based on their web performance in search engine results pages.

Organic Search Positions

Here you can find potential keywords to rank. You’ll be offered an instant list of gold in the form of keyword rankings and search volume, which you can then sort by “volume” or other metrics available on this powerful page.

Here’s where you get to see all the keywords that a site ranks for (And where they rank) from one silver platter!

Instead of mining Google Keyword Planner data, just enter your competitor into Semrush and enjoy their ranking:

it may not seem like much at first glance but there is so much more than these cursory numbers with over 4 million domains indexed.

For example, if we want to find words searched most often by our target audience.

Organic Search Positions is where I usually start the keyword research process.

Unlike most keyword research tools, this feature gives me a list of terms that I can easily rank for!

Pretty cool stuff and it’s super easy to filter out keywords with low CPCs or potentially featured snippets.

Web Analytics Tool:

Traffic Analytics

Traffic Analytics is a very useful feature. The best thing about it? You get access to how people interact with the site, like their average page views and bounce rate!

Traffic Analytics gives you data on a site’s overall traffic.

In other words: this feature is SEMrush’s answer to SimilarWeb. And it’s a very useful one!

For example, when analyzing an individual website with Traffic Analytics, you get access to how people interact with that site (things like average page views, bounce rate, session duration, and more).

And you get a chart to see how these metrics have changed over time: But the real meat and potatoes of this feature is “Traffic Sources”.

To make your blog even more successful, you can use their “Traffic Sources” feature to see how many people are visiting from the sites that send them traffic.

For example, you might get a lot of your visitors through Mashable and other digital marketing blogs because those websites also have this type of content!

You can find out which social media platforms drive the most traffic for your competitors too – it may help with guest blogging or getting featured on their site.

This is a great way to find out what’s working for the competition. You can then reverse engineer it and make adjustments.

PPC Campaigns Tools:

Paid Search

SEMrush is a great PPC tool for anyone who wants to copy their competitor’s keywords and ad copy.

You can see which of your competitors bid on most often by looking at the SEMRush keyword explorer.

The dashboard lets you view all sorts of data about your competition such as how many ads are running now or have been in place over time.

If an ad has been consistent through months or years it means that it will likely be profitable if copied;

Meaning, this is not just another SEO campaign – this could really boost sales too!

Competitive Intelligence Toolset:

Keyword Gap

Keyword Gap is a tool that gives you detailed information about the keywords your competitors rank for.

For example, when I entered two of my top competitors into Keyword Gap and saw all the variations they ranked in Google’s search results page it really gave me an insight into their strategies and helped us find some new keywords we hadn’t considered before.

When my competitor ranked on page five and another one was outranked by 10 pages – this tells me there are many opportunities available!

If you don’t want to spend hours looking through keywords and figuring out which ones are worth your time, set up advanced filters on both sites that show only those ranking in the top 10.

That way you can focus on high-quality keywords instead of wasting valuable minutes scrolling past irrelevant results.

Keyword Research Tool:

Keyword Magic Tool

If you need to find the most relevant keywords for your campaign, this is a great tool.

If we take Paleo Diet as an example, it generates 494k+ keyword ideas and sorts by search volume or CPC which will make things easier for you when deciding on what’s best.

Bottom line: find great keyword ideas for your SEO campaign.

Keyword Difficulty Tool

Figuring out keyword competition can be super challenging.

But it’s not all bad news – you have some tools at your disposal to help!

After a little research, I found an awesome tool by SEMrush that provides users with the difficulty percentage of any given keyword they want to rank for.

It doesn’t analyze everything about keywords like page authority or on-page SEO content quality and user intent but is definitely still helpful in evaluating whether there are chances of ranking high enough within Google SERPs (Search Engine Result Pages). 

Here’s how it works: enter a single word into the text box provided; then, click “Get Keyword Difficulty.”

You’ll immediately receive feedback based on their proprietary algorithm which calculates multiple factors including domain authorities and other metrics.

If you happen to need a more detailed SEO analysis – or even an overview of the competition, SEMrush can help with that too!

It’s never been easier to find out how difficult it is to rank for keywords and what your chances are in Google SERPs these days.

Rank Tracking Tools:

Position Tracking

This is a reliable and easy-to-use rank tracker.

The default view, “Visibility Trend,” displays the change of rankings within the top 100 results;

However, this information may not be effective for those who are ranked on the 2nd page or below because their position changes constantly in comparison to someone that’s close to being visible.

My one concern about it is what I call its lack of focus on estimating traffic numbers which would provide more relevant data–even if it was just an option at least!

Overall, I love the versatility of Position Tracking. It’s incredibly easy to use and is as accurate, if not more so, than most other rank tracking tools out there.

Site Audit Tools:

Site Audits

SEMrush’s Site Audit tool is an excellent way to interact with SEO audits.

You can find severe errors that will affect your technical SEO in a quick and easy manner, as well as warnings for things not worth getting too worried about but might need some fixing up before they become serious problems.

What I like most about this function is the automatic crawling that take place on my account every time it’s logged into it.  So, I never have to remember when or how often these crawls should happen!

SEO Content Template

Thousands of pages are competing for the top spot in Google search engine results.

This is great news for people who want to use their knowledge and expertise from a particular industry, but it’s tough when there are so many others on your tail with similar content goals as you have.

SEMrush has developed an innovative tool that will analyze 10 different websites’ organic SEO ranking for one keyword or phrase (“Paleo Diet,” let’s say) then generate some very interesting information about what words competitors use frequently right alongside yours, called “Semantically Related Words.”

Semantic relatedness refers to how closely grouped together specific words appear in larger bodies of text – in this case: blogs.

Organic Traffic Insights

I remember the good ol’ days before “not provided” – that made it impossible to see what keywords people were using to find my website.

Thankfully, SEMrush has a feature called Organic Traffic Insights that tries to simulate data we used to get from Google Analytics on keyword-level information, and now I can finally know which words are bringing in more traffic! 

To use this tool you’ll need your Google Analytics account connected with your Search Console account so just give them both access through their respective tools then hit submit when prompted by SEMrush (and don’t forget they might take some time analyzing everything).

Once the report is done it’s processing what are the keywords that bring the most organic traffic.

On Page SEO Checker

The SEO Checker is a one-stop-shop for not only checking your on-page search engine optimization

But also finding semantically related terms that you should include in your content and sites to get backlinks from.

The Contacts Manager:

Link Building

SEMrush is a great tool for link building. It will find sites that are linking to your competitors, so you can reach out and get them on your side!

For example, SEMrush’s link-building tool allows you to find sites linking back to your competitors’ websites for keywords you want them ranking for too!

You can even create a prospect list of people inside the platform who might be good targets if they’re already interested in those topics or have an established audience around it.

It lets you enter keywords of what sites or content types you want to rank on Google first, then help find other websites linking out those same words – giving you a better chance at ranking on Google because there will be more authoritative pages pointing toward yours!

What is SEMRush Customer Support like?

SEMRush offers customer support Monday-Friday from 11am to 12:00pm Eastern Standard Time.

Callers are greeted with a friendly voice who asks for the company name, agent’s first and last names, phone number, account username (name) or email address so they can verify your identity before starting any conversation.

Also, SEMrush features a wide range of customer support resources, including links to all available articles.

Each time you scroll over an option on the dashboard, helpful little tips pop up explaining what that specific feature does – making it impossible for customers to get lost in this massive tool.

At any given moment during your trial period with SEMrush’s service and after purchase if necessary, direct access is only one click away!

Do we recommend SEMRush?

SEMrush is the perfect tool for understanding your competition’s strategies, word choice, and audience demographics. It will provide you with a detailed analysis of all keywords that are being targeted by competitors so you can stay ahead in your industry!

This tool is great for both large companies and small businesses. It allows users to stay on top of their online competition, allowing them to find new markets or industry gaps that others are not targeting.

With SEMRush, you can get insights into what’s working and not working for your business, so that you can make informed decisions about where to focus your time and energy. And it’s all done from one place – no need to log in anywhere else!

Start their 7 days FREE trial today by clicking the button below.