An honest Review about Active Campaign with its variety of features, pros & cons, pricing and more.

Active Campaign Review

What is Active Campaign?

ActiveCampaign is an integrated marketing and customer relationship management (CRM) suite with a foundation in email marketing.

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It allows small and medium businesses build their contact lists, create professional email marketing campaigns, manage them, track customer behavior and measure their marketing overall performance.

Active Campaign Review & Pricing (2021) 1

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Features of Active Campaign

Active Campaign’s email marketing and marketing automation application includes:

  • A drag-and-drop interface for simple email design
  • Adding forms for lead capture
  • Social integration and tracking
  • Lead segmentation
  • Website tracking and email campaign reporting.

While ActiveCampaign integrates with several leading third-party CRM solutions, it also offers its own sales force automation (SFA) features, including contact management, drag-and-drop deal tracking, pipeline management and lead scoring.

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They offer a free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration from other programs. They also offer one-on-one consulting, expedited support and free custom design services for enterprise customers.

Pros:
  • It’s easy to use. Its learning curve is small. It’s also simple to use as far as uploading and sorting lists.
  • Relatively to its market – its price is cheap. Meaning, it’s the BEST tool for starting an email campaign revolving a new business.
  • It’s dashboard is customization meaning you can see what is important to you.
  • The reporting on campaigns is actually really nice and shows you exactly what you need to see.
  • Its convenient interface allows you to make beautiful emails – distraction FREE.
Cons:
  • It’s hard to find the information about where subscribers are coming from. It takes some digging but it exits.

Price: Starts from $17.00/mo

4.8 stars based on 590 reviews

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