A curated list of the top 25 Free Tools For Conducting Market Research. This collection of market research tools will help you conduct a proper market research, competitive analysis, content research & automation.

Conducting market research is an important part of any business.

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Not many know that the best way to get a feel for an industry is through market research. You can gain valuable insights on your competitors, potential customer pain points and preferences, or any number of other aspects in order to make strategic decisions down the line.

Doing market research gives you vital information like demographics, detailed insights into competitor’s strategy (and strengths), consumer buying patterns & which companies are likely growing/shrinking over time.

This is why,

There are so many free and paid options available, but which ones will provide you with the most value for your business? We compiled a list of 25 must-have free tools that can help you conduct market research.

Please feel free to add your own thoughts and tools you recommend in the comment section below.


#1 SiteProfiler

free market researchSiteProfiler is the tool for anyone who wants to know about their competitors’ websites in one place. By just entering a URL and clicking on “Go,” SiteProfiler will show you all of your competitor’s website statistics, including traffic information, keyword analysis data, social media demographics, and popularity ranking.

Its Features:

  • Overview – shows all aggregated data about a certain domain from Domain Authority, Page Authority, Citation Flow, Trust Flow, Alexa Rank and more.
  • Backlinks – shows you all backlinks directed to a site with top referring domains and anchor texts.
  • Top Trending Content – shows you all of the top content the site have generated with a breakdown of where is their traffic coming from
  • Audience – this tool breaks down this website audience by age, gender, location, interests and more.
  • Competitors – shows you the competitive landscape of this website, with relevant keywords or subjects that might be competing with this website.
  • Data visualization: a lot of useful statistics and charts that are presented beautifully on the screen.

  • Get access to insights on any website or niche through a url or a keyword
  • SiteProfiler also has a Google Chrome extension. This extension allows you to find helpful information about any site while browsing.
  • The biggest drawback to the SiteProfiler is that you can’t export to Google Sheets directly
  • Almost none

Price: Free. Pro starts from $29.90/mo

#2 Tableau Public

Tableau Review
Image Source: Pinterest

Tableau provides you with the tools and data to make your business run more smoothly. With a collaborative environment in which people can explore their own discoveries, Tableau offers insightful analytics that are powerful enough for both individuals and big organizations alike.

It’s Features:

Connectivity: TDE, Access, Excel, Text File (you can not connect Tableau Public to any of the databases)

• Distribution: Cloud (you can not save Tableau Public workbooks locally)

• Account Space: Each account holder will be able to save up to 10 gigabytes (GB) of content to Tableau Public


  • Data visualization: lots of different options, including bar, scatter, pie, waterfall charts to explore relationships between variables, and to present findings/trends to different teams

  • Integrates readily with limited, though different data sources: TXT, CSV, TDE, Access
  • Exports reports for review of different dashboards: client-ready/team-ready, with a clean and tidy presentation in PDF format (or hardcopy)
  • The biggest drawback to the Public version of Tableau is that any data used in the program is ‘public’ and therefore not secure: workbooks are saved to the cloud, rather than locally
  • Tableau Public limits data ingestion to 10 million rows per source
  • Limited connections – can’t connect to SQL databases to ingest data (must be through CSV, Access, TDE, or text files)

Price: Free

#3 Statista

Statista Review
Image Source: alternativeto.net

Statista is a site that provides accurate statistics on the state of various businesses and industries. With easy access to data from around the world, Statista is an invaluable resource for anyone looking into their options before making any decisions about where they want to go in life!

Statisticians have long been looked at as people with numbers running through their veins but thanks to online sites like Statista, there’s no need to look back anymore because you can stay connected all day every day if you wanted!

  • Has a large amount of charts and graphs in different markets and areas
  • Is considered a go-to software for general insights and statistics
  • You can use its search engine to find relative stats about your market
  • It’s premium service has tons of tools and services to allow you to do a proper market research
  • It’s a limited tool in its free version. For more features you’d have to have a premium account

Price: Free. Premium starts from $49/mo

#4 Google Trends

Google Trends Review
Image Source: chartmetric.io
Google Trends is a new way to analyze the world around us, and it’s been made possible by Google. This groundbreaking search tool allows you to explore how often people have searched for specific things over time! Just enter in relevant information like your favorite celebrity or word of choice, let google do its magic with “machine learning” (this means computers will use all sorts of factors about what makes searches popular) then watch as trends appear before your eyes on an interactive graph that can be clicked through day-by-day or month-by-month.

You’ll never get bored again because this innovative program provides endless entertainment at the click of a button!

  • Real-Time data on any given topic using Explore
  • Point out the latest trends: by default it provides the latest trends from all around the globe on the homepage.
  • Clean UI: Simple and Easy UI, easy to navigate.
  • No Transparency on how the calculation happens at the back end and the numbers are arrived in Google Trends.

Price: Free

#5 Google Analytics

Google Analytics Review

Google Analytics is a free, easy to use tool that helps you analyze traffic on your website. This system generates in-depth statistics about activity and can help paint the full picture of who visits your site and what they want.

  • Excellent detail on who visitors to a web site are (broken down to web browser, and how long they are on the site).
  • Information on which pages within our client’s site are the most trafficked (including time spent on the page, and previous page).
  • A breakdown of where traffic is coming from (from which domain, and even which page within the domain).
  • The sheer amount of data can be daunting to beginners.
  • Organization of content could be made easier to handle.
  • The mobile experience is lacking.

Price: Free

#6 Consumer Barometer

Consumer Barometer Review

Google has developed a tool to help businesses and marketers better understand their customers. The Consumer Barometer is based on data gathered from tens of thousands of adults in 45 countries who have used Google’s tools, such as YouTube or Gmail. This interactive website uses information about what people are viewing online to determine when they’re most likely shopping for items like jewelry or electronics.

Price: Free

#7 Moody’s Analytics

Moody's Analytics Review

Moody’s Analytics provides a home for capital markets and risk management professionals to find tools that offer unique insight into the marketplace. With decades of experience in areas such as credit analysis, economic research, and financial risk management, this company is an invaluable resource for any individual looking to make sense of their market or position themselves correctly within it.

Moody’s Actuarial Services helps individuals with understanding risky investments by providing them with information on how they could invest better next time around. Their services include advice on managing debt obligations through detailed reports outlining trends in borrowing levels over periods like 5-years and 10 years respectively; insights into various economies via Forecasts from Moody’s Global Macroeconomic Service (GMS) which are available quarterly

Price: Free

#8 Pew Research Center

Pew Research Center ReviewPew Research Center is a nonpartisan organization that aims to inform the public about issues shaping society. They conduct polling, demographic research and other data-driven social science research in order to make an informed assessment of current trends on various topics such as attitudes and policies across populations around the world.
For more information click here

Price: Free

#9 Open Web Analytics

Open Web Analytics Review

Open Web Analytics (OWA) is a self-hostable web analytics application that uses the open source GNU Public License. It provides website owners and developers with easy ways to add capabilities for tracking how people use their sites through REST APIs, Javascript scripts or PHP classes in order to understand site performance better.
  • You have 100% control of your own code, your own server setup and your own data (for newbies in web analytics this might be a disadvantage)
  • Much faster interface than Google Analytics, which is extremely slow at least with big sites
  • Session recordings and click heatmaps like clicktale (didn’t work for me, but I guess that tells me more about my technical skills than the application)
  • No filter e.g. miss the option of excluding my own IP
  • No data export from user interface. Data can of course be exported from your database but for non-savyy database user as myself, this is way to0 complicated.
  • I indeed miss the possibility to combine different numbers (cross segmenting) from different reports. E.g. I’m not able to see what search terms were used to find a specific page. This is important for SEO-purposes.

Price: Free

#10 Statcounter Global Stats

Statcounter Global Stats Review

StatCounter is a web analytics service that has installed their tracking code on more than 2 million sites and records billions of page views to these sites every month. Every time someone visits one of the thousands or millions of websites using StatCounter, they are able to determine where in the world it came from, what browser was used as well as screen resolution – even if you’re browsing with your phone! Plus for each page view recorded by Statcounter there’s an analysis about whether they were referred through search engine results (including Google) or social media sources like Facebook.

  • It’s a free tool which is best to start with website visitor analysis.
  • It gives detailed reports for location, browser and time.
  • It’s really easy to set up and use. It may just take few moments to set up an account.


  • They need to add a real-time visitor report option on the website. Else, it is a great tool.

Price: Free.

Content Research:

#11 Google Alerts

Top 25 Free Tools For Conducting Market Research 6Google Alerts is a free service offered by Google that sends notifications about recent activity related to your search. This can be anything from new web pages, newspaper articles or blogs. You set up alerts on what you want and then it will email you with any relevant changes found in the last 30 days for example “Google Alert” would notify me of news items containing these words as they are published online around the world!

In short: when I look out into my daily life through a lens focused solely on keyword searches, everything becomes more fascinating

For example you can set an alert for:

  • Information About the Business: To know whenever your company’s name is mentioned and by what site. It can be useful to include common misspellings as well.
  • Information About the Product(s): Stay aware of what is said about your company’s product(s), and by whom.
  • Mentions of Company Executives: Executives’ reputations can affect the reputation of the organization so its good to know when new content mentions them.
  • Awareness of Customer Activities: Using alerts to stay on top of developments at a customer helps a business be proactive in supporting the customer and avoiding surprises.
  • Watching Competitors: Receive information about competitor activities and new developments.
  • Following Influencers: What key figures in an a business’s field are saying is valuable for identifying trends early.
  • Stay Up to Date on Industry Developments and Technologies: Keep an eye on what is new in the market and what technologies are evolving. Customers will appreciate a provider that maintains expertise in their field by knowing the latest developments.
  • You get real-time alerts on any keyword or term
  • Very simple and easy to use
  • Sometimes it doesn’t work and have performence issues.

Price:  Free

#12 Quora

Quora Review
Image Source: ionos.ca

Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its community of users in the form of opinions. Users can collaborate by editing questions and suggesting edits to answers that have been submitted by other users.

Beyond the simple ask-and-answer setup, there are some advanced parts of Quora, too, that might be good to know before jumping in.

  • You can target your question to specific Quora users, asking them specifically to weigh in with an answer along with others in the community
  • You can publish content on Quora, just like LinkedIn’s publishing platform
  • You can search for specific questions or topics related to your business and follow these to receive notifications of new questions
  • You can spend credits to get your question in front of more people

For marketers, there are a handful of really great reasons why Quora might be worth considering:

  1. Gain exposure to Quora’s 700,000+ monthly visitors
  2. Build expertise and authority on your chosen topic
  3. Learn from others—users, customers, industry experts
  4. Answer questions about your product
  5. Find out the questions people are asking about your product or industry

Price:  Free

#13 Feedly

Feedly Review
Image Source: thenextweb.com

Feedly offers an easy way to aggregate your information feeds in one place. Feed readers such as Feedly aggregate internet content into one convenient place, making it possible for you to quickly scan headlines and full stories at a glance from a variety of different providers. You don’t have to keep checking back to any particular site to see if it’s been updated; all you need to do is follow an information source, such as the Washington Post or Engaget, and then read the updates from those sites as they’re delivered to your feedly account.

  • Easy transfer from Google Reader subs.
  • All your Google Reader starred items are imported as well. They are now “saved” items.
  • You can categorize blogs into folders.
  • If you like a visual reader with access to your twitter and facebook feed on the home page, this is for you.
  • You can customize the layout with the choices magazine, titles, mosaic, cards and full articles. (Titles looks the most like Google Reader.)
  • When you have it in full articles mode you can scroll down and it will automatically mark the post as read. You can easily mark the post as “keep unread.”
  • You can add tags.
  • You can use keyboard shortcuts.
  • You are given recommendations of other blogs you may like based on your subs. (This could also be a con for information overload.)
  • More visually cluttered, although it can be reduced by using a different format.
  • The home page has your list along with featured posts, ads, Twitter feeds and Facebooks feeds. (Although you do not have to log into Twitter or Facebook if you don’t want to use it.)
  • The blogs are not listed in alphabetical order but in a random system I still can’t figure out. (That alone drives me nuts.)
  • You have to mark subs as favorites so they are more likely to show up as featured posts.

Price:  Free. Pro plan starts from $5.00/mo

#14 Flipboard

Flipboard Review
Image Source: theverge.com

Flipboard is like a smart magazine. Unlike traditional print magazines, it personalizes your content based on your interests, then displays relevant stories in a magazine-style layout that’s both pleasing to the eye and easy to interact with. In addition to articles, you’ll see other types of content including videos, podcasts, tweets, and more.

People can use Flipboard to create their own digital magazines to share with other users; as you read through its stories, you can easily add them to a new or existing magazine under your profile. It also lets you curate magazines based on a passion of yours, for specific sources, for sharing with your team or simply for creating a collection.

  • It works cross-platform (website, tablets and mobile apps)
  • You can do a Google Reader import
  • You can easily discover stories based on topics
  • Excessive ads with no way to remove them
  • Needs better organization of topics, tags, users followed

  • The default content is from low quality sources such as Mashable.

Price:  Free

#15 Slideshare

Slideshare Review

SlideShare is a popular presentation and document sharing platform owned by LinkedIn. Since LinkedIn is a professional networking platform, SlideShare users tend to be focused on business.

SlideShare has a growing number of users. At the time this tutorial was written, SlideShare’s own statistics put the number of users at 80 million. There are 40 different categories and millions of slideshows have been downloaded. So, with such a large number of users, the potential to reach a large audience through SlideShare is definitely there.

Best of all, there’s no cost to upload, review, or download information published on SlideShare.

Price:  Free

#16 SurveyMonkey

SurveyMonkey Review
Image Source: blog.capterra.com

SurveyMonkey is an online survey software that helps you to create and run professional online surveys. It is very powerful and a well known online application.

It’s basically a tool that allows you to launch any kind of online survey project, be it for the purpose of market research, a quick poll, competitive analysis or customer or the employee feedback. This easy-to-use platform allows you to tailor your surveys according to your defined target audience.

  • A strength for SurveyMonkey is that it is very user friendly. If one should become stuck in an area, the guides that are provided work nicely.
  • Allowing for a large number of participants to be mailed at once is a huge plus.
  • Being able to offer providers a link directly, being FB friendly, is a HUGE plus for businesses.
  • It’s free plan is limited and for more features you’d need to have a premium account

Price:  Free. Premium ranging from $34.00 to $99.00/mo

#17 Pickfu

PickFu Review
Image Source: PickFu.com

PickFu is a service that allows you to create polls and allow people to pick between two options.  For example, you may:

  • present two images and ask which is more appealing
  • ask if they would be willing to spend a certain amount for a product or service
  • ask which sales copy version is more compelling
  • ask which option they prefer A or B

Price: Free. Pro Starts from $15.00/mo

#18 TypeForm

TypeForm Review
Image Source: ditchthejob.com

Typeform is an online program that makes very flexible, customized forms for every sort of situation. Things like business forms, surveys, quizzes, product feedback, contest, landing page, test, and payment forms are all possible with Typeform.

The customization available far exceed what’s available with Google Forms (but rivals SurveyMonkey, for example) and that may be too much for your needs. All your forms can be found on the dashboard when you sign in, so you can keep everything organized.

  • It’s beautiful and simple. Can’t get any better
  • Beautiful looking surveys, easy to setup, fantastic analysis tools.
  • Survey looks and works great across all hardware/browsers. Ease of use. Value for money.
  • Multiple uploads is a must have and that’s missing.
  • Some of the features like logic use the paid tier, which is totally understandable.
  • Customer support is not 24×7.
  • You have to get the most expensive version to remove the typeform branding.

Price: Free. Pro starts from $30.00/mo

#19 Survata

Survata Review

Survata is a new type of consumer insights service. It serves leading clients like Clorox, Disney, Microsoft, Samsung, and Hallmark. It finds targeted respondents to complete your clients’ surveys. They’re the fastest, most affordable way to conduct a quality online survey.

  • Easy implementation of surveywalls for publishers
  • Customizable options for hosting survey locked content.
  • Survata’s customer service seems to be responsive and helpful.
  • Some publishers may have superior options to lock content—see editors review.

Price: Starts from $200.00/one-time

In Conclusion

In this article we’ve listed our 25 top market research tools available on the web. Take your time to test and evaluate each one of them before you start your market research.

Feel free to comment down below with suggestions about other tools you’ve used or your thoughts about any of the tools mentioned.

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