A curated list of the top 25 Free Tools For Conducting Market Research. This collection of market research tools will help you conduct a proper market research, competitive analysis, content research & automation.

Having a proper market research is what separates good businesses from the truly great ones.

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You basically double your chance of success with a written market research. When doing market research, it provides you detailed insights into the competitors, understand customers’ pain points & preferences, latest market trends, consumer buying patterns, economic shifts, and demographics.

There are many ways of doing market research. One example I can find is this free market research report from Sailence that provides a good example. Using a market research report, smart business owners can leverage its insights to creative effective marketing and business strategies.

This is why,

In this article, we’ve put together a collection of the top 20 tools for conducting market research that are FREE for you to use. With these tools – possibilities and opportunities are endless. So let’s take a deep dive and explore this beauty!

Please feel free to add your own thoughts and tools you recommend in the comment section below.


#1 SiteProfiler

free market researchSiteProfiler is a website analysis tool that aggregates all of your competitors website statistics in one place. In fact, it’s such a simple and easy tool that all you need to do is just enter a website URL and you’ll get all the statistics you need about that website and its niche.

Its Features:

  • Overview – shows all aggregated data about a certain domain from Domain Authority, Page Authority, Citation Flow, Trust Flow, Alexa Rank and more.
  • Backlinks – shows you all backlinks directed to a site with top referring domains and anchor texts.
  • Top Trending Content – shows you all of the top content the site have generated with a breakdown of where is their traffic coming from
  • Audience – this tool breaks down this website audience by age, gender, location, interests and more.
  • Competitors – shows you the competitive landscape of this website, with relevant keywords or subjects that might be competing with this website.
  • Data visualization: a lot of useful statistics and charts that are presented beautifully on the screen.

  • Get access to insights on any website or niche through a url or a keyword
  • SiteProfiler also has a Google Chrome extension. This extension allows you to find helpful information about any site while browsing.
  • The biggest drawback to the SiteProfiler is that you can’t export to Google Sheets directly
  • Almost none

Price: Free. Pro starts from $29.90/mo

#2 Tableau Public

Tableau Review
Image Source: Pinterest

From connection through collaboration, Tableau is the most powerful, secure, and flexible end-to-end analytics platform for your data. Elevate people with the power of data. Designed for the individual, but scaled for the enterprise, Tableau is the only business intelligence platform that turns your data into insights that drive action.

It’s Features:

Connectivity: TDE, Access, Excel, Text File (you can not connect Tableau Public to any of the databases)

• Distribution: Cloud (you can not save Tableau Public workbooks locally)

• Account Space: Each account holder will be able to save up to 10 gigabytes (GB) of content to Tableau Public


  • Data visualization: lots of different options, including bar, scatter, pie, waterfall charts to explore relationships between variables, and to present findings/trends to different teams

  • Integrates readily with limited, though different data sources: TXT, CSV, TDE, Access
  • Exports reports for review of different dashboards: client-ready/team-ready, with a clean and tidy presentation in PDF format (or hardcopy)
  • The biggest drawback to the Public version of Tableau is that any data used in the program is ‘public’ and therefore not secure: workbooks are saved to the cloud, rather than locally
  • Tableau Public limits data ingestion to 10 million rows per source
  • Limited connections – can’t connect to SQL databases to ingest data (must be through CSV, Access, TDE, or text files)

Price: Free

#3 Statista

Statista Review
Image Source: alternativeto.net

Statista is an online statistics, market research and business intelligence portal. It provides access to data from market and opinion research institutions, as well as from business organizations and government institutions in English, French, German and Spanish.

  • Has a large amount of charts and graphs in different markets and areas
  • Is considered a go-to software for general insights and statistics
  • You can use its search engine to find relative stats about your market
  • It’s premium service has tons of tools and services to allow you to do a proper market research
  • It’s a limited tool in its free version. For more features you’d have to have a premium account

Price: Free. Premium starts from $49/mo

#4 Google Trends

Google Trends Review
Image Source: chartmetric.io
Google Trends is an online search tool that allows you to see how often specific keywords, subjects and phrases have been queried over a specific period of time.It works by analyzing a portion of Google searches to compute how many searches have been done for the terms entered, relative to the total number of searches done on Google over the same time. Although the data provided by Google Trends is updated daily, Google includes a disclaimer that the data Trends produces “may contain inaccuracies for a number of reasons, including data sampling issues and a variety of approximations that are used to compute results.
  • Real-Time data on any given topic using Explore
  • Point out the latest trends: by default it provides the latest trends from all around the globe on the homepage.
  • Clean UI: Simple and Easy UI, easy to navigate.
  • No Transparency on how the calculation happens at the back end and the numbers are arrived in Google Trends.

Price: Free

#5 Google Analytics

Google Analytics Review

Google Analytics is a free web analytics tool that generates detailed statistics about activity on a website. On its website, Google explains that the system “helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase.”

  • Excellent detail on who visitors to a web site are (broken down to web browser, and how long they are on the site).
  • Information on which pages within our client’s site are the most trafficked (including time spent on the page, and previous page).
  • A breakdown of where traffic is coming from (from which domain, and even which page within the domain).
  • The sheer amount of data can be daunting to beginners.
  • Organization of content could be made easier to handle.
  • The mobile experience is lacking.

Price: Free

#6 Consumer Barometer

Consumer Barometer Review

Google developed a free, interactive tool known as the “Consumer Barometer”.  This tool is based upon data regarding online purchases and web-enabled device usage by tens of thousands of adults in 45 countries.
The Consumer Barometer includes features to equip businesses and marketers with insights into when, why, and how consumers use the internet.

Price: Free

#7 Moody’s Analytics

Moody's Analytics Review

Moody’s Analytics helps capital markets and risk management professionals worldwide respond to an evolving marketplace with confidence. The company offers unique tools and best practices for measuring and managing risk through expertise and experience in credit analysis, economic research and financial risk management.

Price: Free

#8 Pew Research Center

Pew Research Center ReviewPew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. We conduct public opinion polling, demographic research, content analysis and other data-driven social science research.

For more information click here

Price: Free

#9 Open Web Analytics

Open Web Analytics Review

Open Web Analytics (OWA) is open source web analytics software that you can use to track and analyze how people use your websites and applications. OWA is licensed under GPL and provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs.
  • You have 100% control of your own code, your own server setup and your own data (for newbies in web analytics this might be a disadvantage)
  • Much faster interface than Google Analytics, which is extremely slow at least with big sites
  • Session recordings and click heatmaps like clicktale (didn’t work for me, but I guess that tells me more about my technical skills than the application)
  • No filter e.g. miss the option of excluding my own IP
  • No data export from user interface. Data can of course be exported from your database but for non-savyy database user as myself, this is way to0 complicated.
  • I indeed miss the possibility to combine different numbers (cross segmenting) from different reports. E.g. I’m not able to see what search terms were used to find a specific page. This is important for SEO-purposes.

Price: Free

#10 Statcounter Global Stats

Statcounter Global Stats Review

StatCounter is a web analytics service. Its tracking code is installed on more than 2 million sites globally. These sites cover various activities and geographic locations. Every month, it records billions of page views to these sites. For each page view, StatCounter analyses the browser/operating system/screen resolution used and establish if the page view is from a mobile device. For its search engine stats, it analyses every page view referred by a search engine. For social media stats, it analyses every page view referred by a social media site. It summarize all this data to get its Global Stats information.

  • It’s a free tool which is best to start with website visitor analysis.
  • It gives detailed reports for location, browser and time.
  • It’s really easy to set up and use. It may just take few moments to set up an account.


  • They need to add a real-time visitor report option on the website. Else, it is a great tool.

Price: Free.

Content Research:

#11 Google Alerts

Top 25 Free Tools For Conducting Market Research 2Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user’s search term.

It’s a free notification service provided by Google that sends emails to subscribers that summarize the search activity around search terms.

For example you can set an alert for:

  • Information About the Business: To know whenever your company’s name is mentioned and by what site. It can be useful to include common misspellings as well.
  • Information About the Product(s): Stay aware of what is said about your company’s product(s), and by whom.
  • Mentions of Company Executives: Executives’ reputations can affect the reputation of the organization so its good to know when new content mentions them.
  • Awareness of Customer Activities: Using alerts to stay on top of developments at a customer helps a business be proactive in supporting the customer and avoiding surprises.
  • Watching Competitors: Receive information about competitor activities and new developments.
  • Following Influencers: What key figures in an a business’s field are saying is valuable for identifying trends early.
  • Stay Up to Date on Industry Developments and Technologies: Keep an eye on what is new in the market and what technologies are evolving. Customers will appreciate a provider that maintains expertise in their field by knowing the latest developments.
  • You get real-time alerts on any keyword or term
  • Very simple and easy to use
  • Sometimes it doesn’t work and have performence issues.

Price:  Free

#12 Quora

Quora Review
Image Source: ionos.ca

Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its community of users in the form of opinions. Users can collaborate by editing questions and suggesting edits to answers that have been submitted by other users.

Beyond the simple ask-and-answer setup, there are some advanced parts of Quora, too, that might be good to know before jumping in.

  • You can target your question to specific Quora users, asking them specifically to weigh in with an answer along with others in the community
  • You can publish content on Quora, just like LinkedIn’s publishing platform
  • You can search for specific questions or topics related to your business and follow these to receive notifications of new questions
  • You can spend credits to get your question in front of more people

For marketers, there are a handful of really great reasons why Quora might be worth considering:

  1. Gain exposure to Quora’s 700,000+ monthly visitors
  2. Build expertise and authority on your chosen topic
  3. Learn from others—users, customers, industry experts
  4. Answer questions about your product
  5. Find out the questions people are asking about your product or industry

Price:  Free

#13 Feedly

Feedly Review
Image Source: thenextweb.com

Feedly offers an easy way to aggregate your information feeds in one place. Feed readers such as Feedly aggregate internet content into one convenient place, making it possible for you to quickly scan headlines and full stories at a glance from a variety of different providers. You don’t have to keep checking back to any particular site to see if it’s been updated; all you need to do is follow an information source, such as the Washington Post or Engaget, and then read the updates from those sites as they’re delivered to your feedly account.

  • Easy transfer from Google Reader subs.
  • All your Google Reader starred items are imported as well. They are now “saved” items.
  • You can categorize blogs into folders.
  • If you like a visual reader with access to your twitter and facebook feed on the home page, this is for you.
  • You can customize the layout with the choices magazine, titles, mosaic, cards and full articles. (Titles looks the most like Google Reader.)
  • When you have it in full articles mode you can scroll down and it will automatically mark the post as read. You can easily mark the post as “keep unread.”
  • You can add tags.
  • You can use keyboard shortcuts.
  • You are given recommendations of other blogs you may like based on your subs. (This could also be a con for information overload.)
  • More visually cluttered, although it can be reduced by using a different format.
  • The home page has your list along with featured posts, ads, Twitter feeds and Facebooks feeds. (Although you do not have to log into Twitter or Facebook if you don’t want to use it.)
  • The blogs are not listed in alphabetical order but in a random system I still can’t figure out. (That alone drives me nuts.)
  • You have to mark subs as favorites so they are more likely to show up as featured posts.

Price:  Free. Pro plan starts from $5.00/mo

#14 Flipboard

Flipboard Review
Image Source: theverge.com

Flipboard is like a smart magazine. Unlike traditional print magazines, it personalizes your content based on your interests, then displays relevant stories in a magazine-style layout that’s both pleasing to the eye and easy to interact with. In addition to articles, you’ll see other types of content including videos, podcasts, tweets, and more.

People can use Flipboard to create their own digital magazines to share with other users; as you read through its stories, you can easily add them to a new or existing magazine under your profile. It also lets you curate magazines based on a passion of yours, for specific sources, for sharing with your team or simply for creating a collection.

  • It works cross-platform (website, tablets and mobile apps)
  • You can do a Google Reader import
  • You can easily discover stories based on topics
  • Excessive ads with no way to remove them
  • Needs better organization of topics, tags, users followed

  • The default content is from low quality sources such as Mashable.

Price:  Free

#15 Slideshare

Slideshare Review

SlideShare is a popular presentation and document sharing platform owned by LinkedIn. Since LinkedIn is a professional networking platform, SlideShare users tend to be focused on business.

SlideShare has a growing number of users. At the time this tutorial was written, SlideShare’s own statistics put the number of users at 80 million. There are 40 different categories and millions of slideshows have been downloaded. So, with such a large number of users, the potential to reach a large audience through SlideShare is definitely there.

Best of all, there’s no cost to upload, review, or download information published on SlideShare.

Price:  Free

#16 SurveyMonkey

SurveyMonkey Review
Image Source: blog.capterra.com

SurveyMonkey is an online survey software that helps you to create and run professional online surveys. It is very powerful and a well known online application.

It’s basically a tool that allows you to launch any kind of online survey project, be it for the purpose of market research, a quick poll, competitive analysis or customer or the employee feedback. This easy-to-use platform allows you to tailor your surveys according to your defined target audience.

  • A strength for SurveyMonkey is that it is very user friendly. If one should become stuck in an area, the guides that are provided work nicely.
  • Allowing for a large number of participants to be mailed at once is a huge plus.
  • Being able to offer providers a link directly, being FB friendly, is a HUGE plus for businesses.
  • It’s free plan is limited and for more features you’d need to have a premium account

Price:  Free. Premium ranging from $34.00 to $99.00/mo

#17 Pickfu

PickFu Review
Image Source: PickFu.com

PickFu is a service that allows you to create polls and allow people to pick between two options.  For example, you may:

  • present two images and ask which is more appealing
  • ask if they would be willing to spend a certain amount for a product or service
  • ask which sales copy version is more compelling
  • ask which option they prefer A or B

Price: Free. Pro Starts from $15.00/mo

#18 TypeForm

TypeForm Review
Image Source: ditchthejob.com

Typeform is an online program that makes very flexible, customized forms for every sort of situation. Things like business forms, surveys, quizzes, product feedback, contest, landing page, test, and payment forms are all possible with Typeform.

The customization available far exceed what’s available with Google Forms (but rivals SurveyMonkey, for example) and that may be too much for your needs. All your forms can be found on the dashboard when you sign in, so you can keep everything organized.

  • It’s beautiful and simple. Can’t get any better
  • Beautiful looking surveys, easy to setup, fantastic analysis tools.
  • Survey looks and works great across all hardware/browsers. Ease of use. Value for money.
  • Multiple uploads is a must have and that’s missing.
  • Some of the features like logic use the paid tier, which is totally understandable.
  • Customer support is not 24×7.
  • You have to get the most expensive version to remove the typeform branding.

Price: Free. Pro starts from $30.00/mo

#19 Survata

Survata Review

Survata is a new type of consumer insights service. It serves leading clients like Clorox, Disney, Microsoft, Samsung, and Hallmark. It finds targeted respondents to complete your clients’ surveys. They’re the fastest, most affordable way to conduct a quality online survey.

  • Easy implementation of surveywalls for publishers
  • Customizable options for hosting survey locked content.
  • Survata’s customer service seems to be responsive and helpful.
  • Some publishers may have superior options to lock content—see editors review.

Price: Starts from $200.00/one-time

In Conclusion

In this article we’ve listed our 25 top market research tools available on the web. Take your time to test and evaluate each one of them before you start your market research.

Feel free to comment down below with suggestions about other tools you’ve used or your thoughts about any of the tools mentioned.

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