In order to make your website appear on the top positions in any search engine, you’d have to invest a lot in SEO. This means that almost all the keywords that are used in your website, should be relevant to your niche, content and SEO relevancy. 

These days, competition over the internet is getting higher and higher. There are many competitors working on the same thing and their websites are also in the same niche and topics your content is about. These keywords are helping these websites to gain a higher amount of internet traffic which results in better sales. 

Here are my favorite Market Research & SEO tools:

Great Value For Money

Mangools is one of my go-to tools to easily identify keyword opportunities to target. With the additional benefit of having all the metrics in one place to easily filter the best ones, it really facilitates the market research process. It’s also very easy and intuitive to use so I don’t have any issues with getting started quickly. And if you are on a budget, they offer an affordable monthly plan that will fit your needs.

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Most Popular

Semrush is the best SEO tool on the market. It’s packed with features that make it easy to find data and insights about your site, competitors, and industry. You can use it to monitor your backlinks, track rankings across multiple keywords, see who’s linking to you (and who isn’t), spy on competitor sites…the list goes on.

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More of my favorite Marketing Tools:

Best Value

Jarvis is a tool that allows you to generate any content 10x times faster! I was able to create a blog post in a matter of 15 minutes or less. Their AI assistant can write the content for you or even suggest topics in the niche you're in and research the market for new insights, data and content. They have a 5 day trial for free

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Very Popular

TubeBuddy makes your YouTube marketing easy. It's a browser extension that adds a layer of tools directly on top of YouTube’s website. With just a few quick clicks, it helped me grow my channel from 0 subscribers to 1000s of subscribers using keyword research, advanced analytics and much more.

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To compete with them, there is a simple way that you use better keywords. But to know which keywords are being used by your competitors is the main problem. This is why you’d use keyword tools like Mangools or Ahrefs. We will make a thorough inspection of how they work, and which one is better for you in order to find the most suitable tool for your needs.

Related: 20+ Best Keyword Research Tools For SEO And Online Marketing

What is Ahrefs?

It was an SEO tool that was basically built for backlink searching. But with the course of time, it was updated and now it provides users with almost all services they want in search engine optimization.

It can be used for significantly increasing the traffic on your website. It made SEO work very easier and simple for us as it was updated.

ahrefs review

Ahrefs is a well-known SEO working tool. The reports it generates are usually very accurate and helpful for increasing the rankings of your site. Its user interface is also very professionally designed.

There are distinctive tabs for each category and each button has dropdowns where required. These small things make the user interface very user friendly. IT can even be easily understood and used by starters.

Features of Ahrefs

They provide their customers with different features for SEO reporting. These features include.

SEO toolbars

It gives information about all things related to SEO reports including rank, domain, backlinks, number of directory links, etc. 

Realtime keyword mention alerts

It tells you about the keywords which are mostly being searched according to your specific content.

Backlink notifications

Keeps track of your words and compares it with competitors. Informs you in case of better backlinking options whenever available. 

Desktop and mobile rank trackers

There are different types of tracking to examine which kinds of sites are more viewed over which device.

Location-specific tracking

You can easily track your website and compare with other websites of a specific location region

Position tracking

Tracks your website`s ranking over the internet and informs you if it increased or decreased. 

Besides these features, there are also some other features but the most important ones regarding SEO reports were discussed.

Ahrefs Pros

  • It is very easy to use.
  • It masks SEO a lot easier.
  • The inputs required are general and the outputs are very accurate.
  • Compatible for most users.
  • Almost every important tool is available
  • Notifications are helpful.

Ahrefs Cons

  • Unexpected shutdowns sometimes.
  • Rather expensive.
  • Less flexible.

Comment down below what you think about both tools so we can add more to this discussion.

4.8 stars based on 751 reviews

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