This article will take a deep dive into two keyword tools that do keyword research, competitor analysis and more. These tools are Serpstat and SEMRush.

We’ll look at what they’re used for, what they do, and even go further to look differences between each one of them. We’ll sum it all up both pros and cons of each tool.

Here are my favorite Market Research & SEO tools:

Great Value For Money

Mangools is one of my go-to tools to easily identify keyword opportunities to target. With the additional benefit of having all the metrics in one place to easily filter the best ones, it really facilitates the market research process. It’s also very easy and intuitive to use so I don’t have any issues with getting started quickly. And if you are on a budget, they offer an affordable monthly plan that will fit your needs.

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Most Popular

Semrush is the best SEO tool on the market. It’s packed with features that make it easy to find data and insights about your site, competitors, and industry. You can use it to monitor your backlinks, track rankings across multiple keywords, see who’s linking to you (and who isn’t), spy on competitor sites…the list goes on.

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More of my favorite Marketing Tools:

Best Value

Jarvis is a tool that allows you to generate any content 10x times faster! I was able to create a blog post in a matter of 15 minutes or less. Their AI assistant can write the content for you or even suggest topics in the niche you're in and research the market for new insights, data and content. They have a 5 day trial for free

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Very Popular

TubeBuddy makes your YouTube marketing easy. It's a browser extension that adds a layer of tools directly on top of YouTube’s website. With just a few quick clicks, it helped me grow my channel from 0 subscribers to 1000s of subscribers using keyword research, advanced analytics and much more.

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Related: LongTailPro vs. KWFinder Review

What is Serpstat?

Serpstat is a comprehensive platform for search engine optimization. It is designed to help businesses improve their performance in major SEO areas, specifically marketing, search analytics, content marketing, PPC, and more.

You can use it to find new keyword opportunities, content ideas, analyze PPC campaigns, and perform in-depth competitor research.

Serpstat vs SEMRush Review - Which Keyword Tool Is Better? 2
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Serpstat is one of the newest player in this market. It is going up against Ahrefs, Moz Pro, SEMrush, Long Tail Pro, KWFinder and more.

Search engine optimization experts love having the data they require at whatever point they require it. With Serpstat, they don’t just get the search position for that keyword, but every search result of its main 100 indexed searches. In addition, you will likewise get the authentic information of a keyword for each city or district.

Backlink analysis is indispensable to any SEO campaign. With Serpstat, you get a careful backlink analysis report that incorporates a set of anchors together with referring pages and domains. The framework additionally allows you to follow the backlinks of your competitors.

In conclusion, Serpstat allows you to gather information in these 5 main areas:

  • Website Analysis
  • Keyword research
  • Backlink Analysis
  • Rank Tracker
  • Site Audit

Features of Serpstat

  • Reporting suite
  • Keyword database
  • Search and web traffic analytics
  • Backlink Index
  • Historical database of Pay-Per-Click ads
  • Training documentation
  • Website rankings
  • API
  • Site Audit tool

Serpstat Pros

  • Easily discover organic keywords and your search engine position.
  • Has on-site auditing.
  • Hands-on support
  • Helpful for keyword strategy by using rank tracking and backlinks data.
  • Serpstat finds all the keywords you rank for (not only those you ask it to check for like some tools)
  • Detailed analytics at the URL level (not only the domain level)
  • Captures all top 100 search results so you can track your position changes as well as competitors
  • Affordable pricing
  • The ‘Missing Keywords’ feature shows all the keywords that competitors are ranking for but you are not. This can be conducted for URLs also!
  • Clean interface design and quality visualizations
  • Automatically determines competitors of domain or URL based on common keywords,
  • Email alerts for position changes
  • Shows monetary value of “free” organic traffic earned
  • Top Pages report discovers most popular pages of any site
  • “Content Marketing” tool shows popular search questions to write content around
  • Chat support is responsive and thorough
  • Serpstat has PPC ad data
  • Technical SEO site audits are customizeable

Related: Top 25 Free Tools For Conducting Market Research

Serpstat Cons

  • Takes time to learn the platform.
  • Can be slow sometimes to process big databases.
  • Lacking some features like finding a parent keyword from long tail keywords and vice versa.
  • No SEO toolbar/Chrome extension
  • No clickstream data for more accurate keyword statistics
  • Backlink and keyword databases currently aren’t as large as competitors
  • No integration with Google Search Console or Google Analytics
  • No way to evaluate a group of keywords (keyword lists)
  • No link intersect tool
  • No Twitter share data

What is SEMRush?

This is the second tool we are about to study and a tool with endless possibilities.

SEMrush is a software research suite designed to provide digital marketers and online businesses with competitive data to inform marketing and business decisions.

If you use operate a business on the internet, SEMrush will make your job a lot easier by taking the guesswork out of researching the market and competition.

Serpstat vs SEMRush Review - Which Keyword Tool Is Better? 3
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SEMrush started in 2008 with a mission to make online competition transparent and fair.

Its aim is to create such a platform where everyone can get equal opportunity to operate. Just in a span of 11 years, this company developed themselves in such way that everyone wants their product starting from small start-ups to big organizations.

For SEMrush it all happened due to their experiments and constant efforts and now they are world-leading competitive research service for digital marketers.

This product is trusted by big organizations like Amazon, ebay, Disney, Hewlett Packard and many more.

Features of SEMRush

These are key features that make this tool so unique. Here is how SEMRush can help you:

  • Domain Analytics – for analyzing traffic and keyword statistics of domains and URLs.

  • Position tracking
  • Comparison of domains by keywords
  • Crawl Audit Tool
  • Organic Research
  • Advertising Research
  • Keyword Analytics – for conducting SEO and PPC keyword research and analyzing metrics of popular search phrases.

  • Ranking
  • View organic positions of competitors
  • Study Ads texts of competitors’
  • Search for proper long-tail keywords
  • My Reports – to create custom reports that combine research from SEMrush’s Domain Analytics, Keyword Analytics, and Projects sections into a deliverable PDF.

  • Multiple sites comparison
  • Track many various keyword metrics
  • Identify accurate ad data
  • Ad campaign data in-depth details
  • See competitors’ ranking

SEMRush Pros

  • Focus on SEO and Marketing Research: SEMRush offers simple, effective features designed to boost your SEO and marketing strategies.
  • Detailed Research Data Breakdowns: SEMRush delivers tons of data on the factors and details behind each report.
  • Large, Up-To-Date Keyword Database: SEMRush boasts a regularly updated database of 100M+ keywords sourced from more than 26 regions spanning from the US to Europe, the Middle East, China, and Australia.
  • It’s relatively cheap, easy to use and has a wealth of information.
  • You can understand what your backlinks profile looks like today and how its changing.
  • Shows what you’re ranking for AND what you should rank for
  • SERP reports are really detailed

SEMRush Cons

  • It is slow to update
  • Their dashboard might be overwhelming and not easy enough to customize.

Related: Top 60 Online Marketing Research Tools

In Conclusion

We have looked at these two great keyword tools. All in all, if you want a super user-friendly tool that focus on research and analysis, I think you’ll love Serpstat for its good interface, quality results and performance.

If you want to have an overview of your SEO campaign and more of an all-around solution for your SEO purposes that I would go with SEMRush.

Comment down below what you think about both tools so we can add more to this discussion.

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