There are lots of options when it comes to choosing a Marketing Automation Tool. There comes the confusion in choosing a marketing automation tool. It can be challenging to understand the differences between good and bad tools. If you are in search of an excellent marketing automation tool.

Here is a list of top 40 marketing automation tools for you to review.

Table Of Content:

Here are my favorite Market Research & SEO tools:

Great Value For Money

Mangools is one of my go-to tools to easily identify keyword opportunities to target. With the additional benefit of having all the metrics in one place to easily filter the best ones, it really facilitates the market research process. It’s also very easy and intuitive to use so I don’t have any issues with getting started quickly. And if you are on a budget, they offer an affordable monthly plan that will fit your needs.

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Most Popular

Semrush is the best SEO tool on the market. It’s packed with features that make it easy to find data and insights about your site, competitors, and industry. You can use it to monitor your backlinks, track rankings across multiple keywords, see who’s linking to you (and who isn’t), spy on competitor sites…the list goes on.

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More of my favorite Marketing Tools:

Best Value

Jarvis is a tool that allows you to generate any content 10x times faster! I was able to create a blog post in a matter of 15 minutes or less. Their AI assistant can write the content for you or even suggest topics in the niche you're in and research the market for new insights, data and content. They have a 5 day trial for free

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Very Popular

TubeBuddy makes your YouTube marketing easy. It's a browser extension that adds a layer of tools directly on top of YouTube’s website. With just a few quick clicks, it helped me grow my channel from 0 subscribers to 1000s of subscribers using keyword research, advanced analytics and much more.

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Top 40 Marketing Automation Tools:

  1. HubSpot
  2. Marketo
  3. Campaign Monitor
  4. RafflePress
  6. Eloqua
  7. Pardot 
  8. OptinMonster
  9. Contactually
  10. Intercom
  11. E-goi
  12.  Genoo 
  13. Act-On
  14. Hatchbuck
  15. Mailchimp
  16. LeadSquared
  17. GetNotify
  18. PageModo
  19.  Infusionsoft
  20. ActiveCampaign
  21. GoViral 
  22. Sendinblue
  23. Constant Contact
  24. Bizible
  25. Cake Mail
  26. Salesfusion 
  27.  Litmus
  28. GetResponse
  29. Reach Mail
  30. Drip
  31.  GreenRope
  32. MailerLite
  33. Gumroad
  34. AWeber
  35. ConvertKit
  36. Emma
  37. BombBomb
  38. AdRoll
  39.  Dialog Tech
  40.  Bremy


Top 40 Marketing Automation Software You NEED To Know About 1What is HubSpot?

HubSpot provides a complete suite of marketing, customer service, and sales software. If you are worried about HubSpot pricing, the CRM is free. They are powerful alone, but they are best when used together. With the tools to make each part of the process more humane and an enthusiastic support team to help, getting in has never been stress-free.

Pricing: Basic plan starts from $50/month


marketo marketing automation tool

What is Marketo?

Marketo is not just software; you will also get a playbook for the success of digital marketing. It is a SaaS-based marketing automation program created to help organizations automate and estimate marketing engagement, workflow, and tasks.

Pricing: Starts from $895/month

Campaign Monitor

Campaign Monitor marketing automation tool

What is Campaign Monitor?

The campaign monitor is the leading brand-based email marketing platform. It is the best tool if you want to get the most out of every email. You can recover revenue and increase sales with customer reviews, product reviews and more.

Pricing: Basic plan starts from $9/month

marketing automation tools

What is RafflePress?

RafflePress is the best giveaway plugin of WordPress. These are the features that make RafflePress UI the most intuitive and friendly WordPress plugin on the market. You can easily create successful gift campaigns in minutes without a developer. The giveaway widget is 100% responsive, which means it works excellent on desktops, mobile devices and laptops.

Pricing: Basic plan starting from 49$/month

customer io marketing automation tools

What is

With, push notifications, send targeted emails, and short text messages to reduce transaction volume, build stronger relationships, and generate subscriptions. Integration with provides you everything your business knows about someone in one place. You can confidently send individualized messages based on what you know and what people are doing.  

Pricing: Basic plan starts from 150$/month


Eloqua marketing automation tools

What is Eloqua?

Reading the Eloqua marketing automation review, it is found as a leading name in the Gartner Magic Quadrant CRM Lead Management. It provides marketers with the best campaign and class management tools that will help the marketers attract the right audience on a buyer’s ride while offering real-time insights and reports.

Pricing: Basic plan starts from 2000$/month


pardot marketing automation tools

What is Pardot?

Pardot provides a complete solution that helps marketers create meaningful connections, more channels, and increase sales to close more businesses. It is one of the smartest marketing automation tool based on the top CRM platform in the world. Pardot customers saw their sales increase by 34% and marketing efficiency by 37% on average. 

Pricing: Basic plan starting from 1250$/month 


optinmonster marketing automation tools

What is OptinMonster?

OptinMonster is a strong lead generation and customer acquisition software and is also very affordable. It is a standalone application that incorporates the web platforms such as WordPress, Drupal, Joomla, Magento, Bigcommerce and Shopify.

Pricing: Basic plan starts $9/month


Contactually marketing automation tools

What is Contactually?

Connect your email accounts in a single click, and Contactically will synchronize your contacts and contact history automatically. Just import a spreadsheet and more to make sure your entire network is in one place. You can further organize and prioritize how frequently you are willing to hear. Read the Contactually marketing automation review for more information.

Pricing: Professional plan starts from $69/month 


intercom marketing automation

What is Intercom?

Foster loyalty and growth at each stage of your client’s life cycle thanks to the intercom, the best in real-time corporate messaging. With Intercom, you will see a noticeable growth from a quarter to a quarter and throughout the life cycle of the customer. 

Pricing: Basic plan starts from $39/month


What is E-goi?

E-goi has everything you must have to take your business to the next level. With E-goi UI, capture, send, automate, analyze and control your sales.   Know your customers in the best way. Analyzing the behavior of online customers helps make more effective decisions in the sales procedure.

Pricing: Basic plan starts from 2250$/month


What is Genoo?

Genoo is the marketing automation tool that does what you need, whether it emails, landing pages, forms, nutrition, surveys, and scoring etc., and with the ability to deliver mails to the people you want them to see. It has everything one can dream of in a marketing tool. For more information, read Genoo marketing automation review.

Pricing: Basic plan starts from $199/month


What is Act-On?

Act-On is easy to set up and use the platform, ensuring that it generates more leads, better opportunities and better returns in weeks, not months. Act-On offers full integration, guidance and training throughout your marketing automation journey. It is extremely powerful and designed for marketing professionals of all skill levels, efficiently providing the tools you need to create, launch and optimize effective campaigns.

Pricing: Basic plan starts from $900/month


What is Hatchbuck?

Hatchbuck is helping thousands of businesses improve their sales and marketing to save scale and time. Bringing customer relationships forward while controlling each contact with an easy to learn and use CRM, Hatchbuck UI is all you need. It lets you know who your prospects are so you can concentrate on selling.

Pricing: Basic plan starts $99/month


What is Mailchimp?

Mailchimp’s integrated marketing platform will help you drive traffic, increase sales, and increase conversion. Predefined custom and automated email automation make it easy to communicate with the right person at the right time, without having to do business all the time. Delight your customers and keep your brand in mind with welcome automation, birthday messages and order notifications.

Pricing: Essential plan starts from 9.99$/month 


What is LeadSquared?

If you have a B2C business, you’ve come to the right place. Leadsquared is an all-in-one registration accelerator to boost your marketing and acceptance teams. It will help increase the efficiency of all the teams; feet-on-street, call center, digital and more. In the healthcare sector, it offers an exceptional patient experience to attract and retain more patients.

Pricing: Basic plan starts from $400/month


What is GetNotify?

Emailing is probably the easiest way to communicate today. But when you send an email, you usually don’t know if your email was delivered or read correctly by the recipient. Don’t get worried about GetNotify pricing. is a free email tracking service that alerts you when you read the email you send. This tool sends you a notification to read the email as soon as the recipient opens and reads your email.

Pricing: Basic plan starts from $5/month


What is Pagemodo?

Pagemodo is a must to start Facebook pages. If you want a strong presence on social media, PageModo is the right tool for you. Join more than 3 million professionals who trust Pagemodo. If you want a detailed review, read PageModo marketing automation review.

Pricing: Basic plan starts 6.25/month


What is Infusionsoft?

You don’t get a second chance in case of a follow-up. Automatic tracking ensures your response to potential customers and leads instantly.  Each new lead is received with a personalized email. The customers will receive automatic emails, text messages and reminders. All the interactions are stored in one location.

Pricing: Basic plan starts from $29/month


What is ActiveCampaign?

ActiveCampaign provides you the email marketing, CRM tools, and marketing automation you need for amazing customer experience. Automation will return you your time and make your marketing management easier. Set up a series of welcome messages with email automation, split your contacts, or use simple workflows to automate marketing that no one has had time for.

Pricing: Basic plan starting from $9/month


What is GoViral?

GoViral is a free marketing automation tool that allows people to share your site, content or promotions so you can quickly generate high-quality traffic. You can use the GoViral campaign to attract more visitors. You have to choose one and it will give you everything you need to do.In terms of GoViral pricing, you are ready to go as it is free.

Pricing: Free to get started


What is Sendinblue?

Sendinblue offers email, SMS, Facebook, chat, CRM and more, an all-in-one platform to help you grow your business by building stronger relationships with customers. Save time and increase performance with retail automation and message marketing using Sendinblue.

Pricing: Free to get started 

Constant Contact

What is Constant Contact?

Constant Contact is an automated email marketing created for non-profits and small businesses. Increase sales or donations in less time with easy and simple to use tools. Constant Contact tools can help your organization develop more effective and strategic email marketing, saving you time while increasing your business.

Pricing: Basic plan starting from $12/month


What is Bizible?

Bizible is the solution to unlock your income to new levels. If you are constantly finding ways to acquire more and more value out of the data, Bizible offers us a new way to integrate more predictability into planning data.

Pricing: Basic plan starting from $1500/month

Cake Mail

What is Cake Mail?

With Cake Mail, focus on what you want to deliver and leave the material design to it. Choose your colors and fonts and leave the rest to Cake Mail. Maintain the contact lists, create groups, and send the right message at the right time to the right people. Read Cake Mail marketing automation review for more information.

Pricing: Basic plan starting from $8/month


What is Salesfusion?

Sugar Market, formerly known as Salesfusion, has changed the way middle marketing teams engage audiences and measure success by providing marketing automation with everything you need at an all-inclusive price. The comprehensive program is planned to rapidly expand your team and educate internal teams with the knowledge they need to use the Sugar Market platform effectively.

Pricing: Basic plan starting from $1000/month


What is Litmus?

Get the most out of email marketing with Litmus. It allows you to create, test and evaluate campaigns so that your marketing generates the best possible results. Optimize each email to make the best possible experience for your subscribers.

Pricing: Basic plan starting from $99/month


What is GetResponse?

You can increase your audience, promote services and sell products with the right marketing software. With GetResponse, you can work with several clients on their email marketing campaigns. GetResponse UI is easy to use and cost-effective way to create emails for the customers. The all-in-one marketing program integrates perfectly with your company’s marketing needs.

Pricing: Basic plan starting from $15/month

Reach Mail

What is ReachMail?

ReachMail is a leader in the marketing and delivery of transactional emails. Their customer service and experience set the standard that others cannot match. Email marketing is not one size fits all. ReachMail UI is designed to attract a wide range of customers, but with specialized solutions to meet specific customer needs.

Pricing: Free to get started


What is Drip?

Drip provides you unbeatable insight into what your customers are reading, clicking and wanting. With the features of CRM e-commerce that allow you to tag and define each action, you can see the complete story behind each unique customer. Build loyalty and trust from Inbox to Instagram.

Pricing: Basic plan starting from $49/month


What is GreenRope?

GreenRope is a complete CRM that speeds up growth by raising awareness, generating lead and conversions. Benefit from advanced automation, predictive analytics and artificial intelligence. GreenRope UI is simple and easy to use. Save more than 90% of total ownership cost with the world’s only integrated sales and marketing platform.

Pricing: Basic plan starting from $149/month


What is MailerLite?

Become an expert in email marketing with advanced tools that will be easy for you. Live support includes 24 hours a day, seven days a week and the latest features, such as automation and landing pages. Personalize your campaigns with the advanced targeting features and send the right email to each participant when it suits them. Read the MailerLite marketing automation review for MailerLite pricing info.

Pricing: Free to get started


What is Gumroad?

Gumroad is an online platform that allows creators to sell products directly to consumers. Personalize your landing page for the content of your heart. Change some colors or use CSS to design whatever you want; it’s up to you. Find out what works for you and what might work best. Gumroad UI is very user friendly.

Pricing: Free to get started


What is AWeber?

AWeber lets you create and send email newsletters to the subscribers quickly. Automated emails help you save time and keep the readers interested. Simple signup forms and email templates are ready for mobile devices that match your brand and make it easy to create your own subscriber list.

Pricing: Basic plan starting from $19/month


What is ConvertKit?

ConvertKit is an email marketing program for the creators. Create a system to boost your business with easy integration. Instead of trying to create all the functionality possible, ConvertKit focuses on being the best in email marketing, then building an excellent combination with e-commerce providers, membership site providers and landing pages. With ConvertKit UI, spend more time on creation instead of email marketing.

Pricing: Basic plan starting from $29/month


What is Emma?

Emma’s marketing platform provides you all the tools you need to send campaigns that already connect with your subscribers. With robust automation and personalization features, you can create and send email campaigns that reach the right customer at the right time. For Emma pricing info, read Emma marketing automation review.

Pricing: Basic plan starting from $89/month


What is BombBomb?

If you want to be a valuable and reliable professional, you need a better and more realistic means of communication. That’s why over 45,000 professionals like BombBomb use it to add simple, personal videos to many of your emails to humanize your connections and achieve the best results.

Pricing: Basic plan starting from $29.99/month


What is AdRoll?

AdRoll is developing the playing field for ambitious brands and marketers by providing sophisticated marketing technology, tools and comprehensive, personalized experience for older adults. The AdRoll UI platform makes it easy to find your audience and create customized experiences in many channels that keep them coming back and measure their impact throughout a client’s journey.

Pricing: Basic plan starting from $9/month

Dialog Tech

What is Dialog Tech?

Boost paid and organic media sales opportunities with DialogTech, powered by Al. It detects the most profound and most practical knowledge of phone conversations that marketers use to increase conversion rates, improve shopping experiences, and generate more income-generating calls. For more information on features and Dialog Tech pricing, read Dialog Tech marketing automation review.

Pricing: Basic plan starting from $49.99/month


What is Bremy?

Bremy is a powerful marketing automation solution. It is designed for organizations with significant sales and marketing teams and complex marketing requirements. As a web application, it is easily accessible from anywhere in the world. Bremy offers automation of its marketing operations and makes hectic tasks easy and simple with its vast set of tools and technologies.

Pricing: Basic plan starting from $750/month


These are the best 40 marketing automation tools. You can choose the best tool, considering your requirements and goals.

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