There are lots of options when it comes to choosing a Marketing Automation Tool. There comes the confusion in choosing a marketing automation tool. It can be challenging to understand the differences between good and bad tools. If you are in search of an excellent marketing automation tool.

Here is a list of top 40 marketing automation tools for you to review.

HubSpot

Top 40 Marketing Automation Software You NEED To Know About 1What is HubSpot?

HubSpot provides a complete suite of marketing, customer service, and sales software. If you are worried about HubSpot pricing, the CRM is free. They are powerful alone, but they are best when used together. With the tools to make each part of the process more humane and an enthusiastic support team to help, getting in has never been stress-free.

Pricing: Basic plan starts from $50/month

Marketo

marketo marketing automation tool

What is Marketo?

Marketo is not just software; you will also get a playbook for the success of digital marketing. It is a SaaS-based marketing automation program created to help organizations automate and estimate marketing engagement, workflow, and tasks.

Pricing: Starts from $895/month

Campaign Monitor

Campaign Monitor marketing automation tool

What is Campaign Monitor?

The campaign monitor is the leading brand-based email marketing platform. It is the best tool if you want to get the most out of every email. You can recover revenue and increase sales with customer reviews, product reviews and more.

Pricing: Basic plan starts from $9/month

marketing automation tools

What is RafflePress?

RafflePress is the best giveaway plugin of WordPress. These are the features that make RafflePress UI the most intuitive and friendly WordPress plugin on the market. You can easily create successful gift campaigns in minutes without a developer. The giveaway widget is 100% responsive, which means it works excellent on desktops, mobile devices and laptops.

Pricing: Basic plan starting from 49$/month

Customer.io

customer io marketing automation tools

What is Customer.io?

With Customer.io, push notifications, send targeted emails, and short text messages to reduce transaction volume, build stronger relationships, and generate subscriptions. Integration with Customer.io provides you everything your business knows about someone in one place. You can confidently send individualized messages based on what you know and what people are doing.  

Pricing: Basic plan starts from 150$/month

Eloqua

Eloqua marketing automation tools

What is Eloqua?

Reading the Eloqua marketing automation review, it is found as a leading name in the Gartner Magic Quadrant CRM Lead Management. It provides marketers with the best campaign and class management tools that will help the marketers attract the right audience on a buyer’s ride while offering real-time insights and reports.

Pricing: Basic plan starts from 2000$/month

Pardot

pardot marketing automation tools

What is Pardot?

Pardot provides a complete solution that helps marketers create meaningful connections, more channels, and increase sales to close more businesses. It is one of the smartest marketing automation tool based on the top CRM platform in the world. Pardot customers saw their sales increase by 34% and marketing efficiency by 37% on average. 

Pricing: Basic plan starting from 1250$/month 

OptinMonster

optinmonster marketing automation tools

What is OptinMonster?

OptinMonster is a strong lead generation and customer acquisition software and is also very affordable. It is a standalone application that incorporates the web platforms such as WordPress, Drupal, Joomla, Magento, Bigcommerce and Shopify.

Pricing: Basic plan starts $9/month

Contactually

Contactually marketing automation tools

What is Contactually?

Connect your email accounts in a single click, and Contactically will synchronize your contacts and contact history automatically. Just import a spreadsheet and more to make sure your entire network is in one place. You can further organize and prioritize how frequently you are willing to hear. Read the Contactually marketing automation review for more information.

Pricing: Professional plan starts from $69/month 

Intercom

intercom marketing automation

What is Intercom?

Foster loyalty and growth at each stage of your client’s life cycle thanks to the intercom, the best in real-time corporate messaging. With Intercom, you will see a noticeable growth from a quarter to a quarter and throughout the life cycle of the customer. 

Pricing: Basic plan starts from $39/month

E-goi

What is E-goi?

E-goi has everything you must have to take your business to the next level. With E-goi UI, capture, send, automate, analyze and control your sales.   Know your customers in the best way. Analyzing the behavior of online customers helps make more effective decisions in the sales procedure.

Pricing: Basic plan starts from 2250$/month

Genoo

What is Genoo?

Genoo is the marketing automation tool that does what you need, whether it emails, landing pages, forms, nutrition, surveys, and scoring etc., and with the ability to deliver mails to the people you want them to see. It has everything one can dream of in a marketing tool. For more information, read Genoo marketing automation review.

Pricing: Basic plan starts from $199/month

Act-On

What is Act-On?

Act-On is easy to set up and use the platform, ensuring that it generates more leads, better opportunities and better returns in weeks, not months. Act-On offers full integration, guidance and training throughout your marketing automation journey. It is extremely powerful and designed for marketing professionals of all skill levels, efficiently providing the tools you need to create, launch and optimize effective campaigns.

Pricing: Basic plan starts from $900/month

Hatchbuck

What is Hatchbuck?

Hatchbuck is helping thousands of businesses improve their sales and marketing to save scale and time. Bringing customer relationships forward while controlling each contact with an easy to learn and use CRM, Hatchbuck UI is all you need. It lets you know who your prospects are so you can concentrate on selling.

Pricing: Basic plan starts $99/month

Mailchimp

What is Mailchimp?

Mailchimp’s integrated marketing platform will help you drive traffic, increase sales, and increase conversion. Predefined custom and automated email automation make it easy to communicate with the right person at the right time, without having to do business all the time. Delight your customers and keep your brand in mind with welcome automation, birthday messages and order notifications.

Pricing: Essential plan starts from 9.99$/month 

LeadSquared

What is LeadSquared?

If you have a B2C business, you’ve come to the right place. Leadsquared is an all-in-one registration accelerator to boost your marketing and acceptance teams. It will help increase the efficiency of all the teams; feet-on-street, call center, digital and more. In the healthcare sector, it offers an exceptional patient experience to attract and retain more patients.

Pricing: Basic plan starts from $400/month

GetNotify

What is GetNotify?

Emailing is probably the easiest way to communicate today. But when you send an email, you usually don’t know if your email was delivered or read correctly by the recipient. Don’t get worried about GetNotify pricing. GetNotify.com is a free email tracking service that alerts you when you read the email you send. This tool sends you a notification to read the email as soon as the recipient opens and reads your email.

Pricing: Basic plan starts from $5/month

PageModo

What is Pagemodo?

Pagemodo is a must to start Facebook pages. If you want a strong presence on social media, PageModo is the right tool for you. Join more than 3 million professionals who trust Pagemodo. If you want a detailed review, read PageModo marketing automation review.

Pricing: Basic plan starts 6.25/month

Infusionsoft

What is Infusionsoft?

You don’t get a second chance in case of a follow-up. Automatic tracking ensures your response to potential customers and leads instantly.  Each new lead is received with a personalized email. The customers will receive automatic emails, text messages and reminders. All the interactions are stored in one location.

Pricing: Basic plan starts from $29/month

ActiveCampaign

What is ActiveCampaign?

ActiveCampaign provides you the email marketing, CRM tools, and marketing automation you need for amazing customer experience. Automation will return you your time and make your marketing management easier. Set up a series of welcome messages with email automation, split your contacts, or use simple workflows to automate marketing that no one has had time for.

Pricing: Basic plan starting from $9/month

GoViral

What is GoViral?

GoViral is a free marketing automation tool that allows people to share your site, content or promotions so you can quickly generate high-quality traffic. You can use the GoViral campaign to attract more visitors. You have to choose one and it will give you everything you need to do.In terms of GoViral pricing, you are ready to go as it is free.

Pricing: Free to get started

Sendinblue 

What is Sendinblue?

Sendinblue offers email, SMS, Facebook, chat, CRM and more, an all-in-one platform to help you grow your business by building stronger relationships with customers. Save time and increase performance with retail automation and message marketing using Sendinblue.

Pricing: Free to get started 

Constant Contact

What is Constant Contact?

Constant Contact is an automated email marketing created for non-profits and small businesses. Increase sales or donations in less time with easy and simple to use tools. Constant Contact tools can help your organization develop more effective and strategic email marketing, saving you time while increasing your business.

Pricing: Basic plan starting from $12/month

Bizible

What is Bizible?

Bizible is the solution to unlock your income to new levels. If you are constantly finding ways to acquire more and more value out of the data, Bizible offers us a new way to integrate more predictability into planning data.

Pricing: Basic plan starting from $1500/month

Cake Mail

What is Cake Mail?

With Cake Mail, focus on what you want to deliver and leave the material design to it. Choose your colors and fonts and leave the rest to Cake Mail. Maintain the contact lists, create groups, and send the right message at the right time to the right people. Read Cake Mail marketing automation review for more information.

Pricing: Basic plan starting from $8/month

Salesfusion

What is Salesfusion?

Sugar Market, formerly known as Salesfusion, has changed the way middle marketing teams engage audiences and measure success by providing marketing automation with everything you need at an all-inclusive price. The comprehensive program is planned to rapidly expand your team and educate internal teams with the knowledge they need to use the Sugar Market platform effectively.

Pricing: Basic plan starting from $1000/month

Litmus

What is Litmus?

Get the most out of email marketing with Litmus. It allows you to create, test and evaluate campaigns so that your marketing generates the best possible results. Optimize each email to make the best possible experience for your subscribers.

Pricing: Basic plan starting from $99/month

GetResponse

What is GetResponse?

You can increase your audience, promote services and sell products with the right marketing software. With GetResponse, you can work with several clients on their email marketing campaigns. GetResponse UI is easy to use and cost-effective way to create emails for the customers. The all-in-one marketing program integrates perfectly with your company’s marketing needs.

Pricing: Basic plan starting from $15/month

Reach Mail

What is ReachMail?

ReachMail is a leader in the marketing and delivery of transactional emails. Their customer service and experience set the standard that others cannot match. Email marketing is not one size fits all. ReachMail UI is designed to attract a wide range of customers, but with specialized solutions to meet specific customer needs.

Pricing: Free to get started

Drip

What is Drip?

Drip provides you unbeatable insight into what your customers are reading, clicking and wanting. With the features of CRM e-commerce that allow you to tag and define each action, you can see the complete story behind each unique customer. Build loyalty and trust from Inbox to Instagram.

Pricing: Basic plan starting from $49/month

GreenRope

What is GreenRope?

GreenRope is a complete CRM that speeds up growth by raising awareness, generating lead and conversions. Benefit from advanced automation, predictive analytics and artificial intelligence. GreenRope UI is simple and easy to use. Save more than 90% of total ownership cost with the world’s only integrated sales and marketing platform.

Pricing: Basic plan starting from $149/month

MailerLite

What is MailerLite?

Become an expert in email marketing with advanced tools that will be easy for you. Live support includes 24 hours a day, seven days a week and the latest features, such as automation and landing pages. Personalize your campaigns with the advanced targeting features and send the right email to each participant when it suits them. Read the MailerLite marketing automation review for MailerLite pricing info.

Pricing: Free to get started

Gumroad

What is Gumroad?

Gumroad is an online platform that allows creators to sell products directly to consumers. Personalize your landing page for the content of your heart. Change some colors or use CSS to design whatever you want; it’s up to you. Find out what works for you and what might work best. Gumroad UI is very user friendly.

Pricing: Free to get started

AWeber

What is AWeber?

AWeber lets you create and send email newsletters to the subscribers quickly. Automated emails help you save time and keep the readers interested. Simple signup forms and email templates are ready for mobile devices that match your brand and make it easy to create your own subscriber list.

Pricing: Basic plan starting from $19/month

ConvertKit

What is ConvertKit?

ConvertKit is an email marketing program for the creators. Create a system to boost your business with easy integration. Instead of trying to create all the functionality possible, ConvertKit focuses on being the best in email marketing, then building an excellent combination with e-commerce providers, membership site providers and landing pages. With ConvertKit UI, spend more time on creation instead of email marketing.

Pricing: Basic plan starting from $29/month

Emma

What is Emma?

Emma’s marketing platform provides you all the tools you need to send campaigns that already connect with your subscribers. With robust automation and personalization features, you can create and send email campaigns that reach the right customer at the right time. For Emma pricing info, read Emma marketing automation review.

Pricing: Basic plan starting from $89/month

BombBomb

What is BombBomb?

If you want to be a valuable and reliable professional, you need a better and more realistic means of communication. That’s why over 45,000 professionals like BombBomb use it to add simple, personal videos to many of your emails to humanize your connections and achieve the best results.

Pricing: Basic plan starting from $29.99/month

AdRoll

What is AdRoll?

AdRoll is developing the playing field for ambitious brands and marketers by providing sophisticated marketing technology, tools and comprehensive, personalized experience for older adults. The AdRoll UI platform makes it easy to find your audience and create customized experiences in many channels that keep them coming back and measure their impact throughout a client’s journey.

Pricing: Basic plan starting from $9/month

Dialog Tech

What is Dialog Tech?

Boost paid and organic media sales opportunities with DialogTech, powered by Al. It detects the most profound and most practical knowledge of phone conversations that marketers use to increase conversion rates, improve shopping experiences, and generate more income-generating calls. For more information on features and Dialog Tech pricing, read Dialog Tech marketing automation review.

Pricing: Basic plan starting from $49.99/month

Bremy

What is Bremy?

Bremy is a powerful marketing automation solution. It is designed for organizations with significant sales and marketing teams and complex marketing requirements. As a web application, it is easily accessible from anywhere in the world. Bremy offers automation of its marketing operations and makes hectic tasks easy and simple with its vast set of tools and technologies.

Pricing: Basic plan starting from $750/month

Conclusion

These are the best 40 marketing automation tools. You can choose the best tool, considering your requirements and goals.

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