When starting a business, or having a well-settled business, It’s not enough to tell your customer about the services and products that you’re providing only for once. You need to be in the minds of people so that they remember the last time when they opted to use your services.

Customers usually move towards things that keep them up to date. This is the reason that different kinds of businesses require different kinds of marketing strategies.

This is of no surprise that multinational companies are spending a great amount of their revenue on marketing. That is why they have consistent customers. But this is not like that for everyone. Different kinds of businesses require different kinds of marketing strategies. As more businesses are moving towards marketing digital platforms.

This has increased the need for digital marketing and the best way of digital marketing in this scenario is email marketing. There are many different tools available that provide you with their premium email marketing services. Here we will do a comparison between Constant Contact and Mailchimp.

Constant Contact

Constant Contact is an email marketing tool. This tool is used for different tasks related to email marketing. The features of this tool are exceptional that is why many companies opt to use this tool.

Another reason is that this tool can save a lot of time that your employee will spend searching for new customers and would have to manage all of the work by themselves. And this tool can also make the whole method of searching and adding new customers automatically.

This is one of the best tools that can be used by small businesses that want to do marketing. This tool will effectively help those businesses growing faster. The tool has an editor that lets you design the template for your emails very easily>this increases the rate of productivity for the employees.

There is another feature in our tool that tells you everything about the emails that you are sending. You get a proper report that who has opened your email, the status of sharing and clicking is also reported. This helps you in planning effective steps for the future.

Constant Contact Features

As this is a marketing tool, related to email marketing. The main features of this tool are all destined to provide better and simple marketing for your businesses. Some of the features of this tool are:

Email marketing

This is the service that includes making templates and sending emails.

Event marketing

This service includes sending proposals and deals to buy your products and services to the customers who have signed up for your newsletter.

Email tracking

This is one of the best services in this tool. It includes generating reports based on the activity on your sent emails. The reports include the status of opened emails, clicks, and forwarded emails.

Marketing automation

The automation service includes making the process of email marketing automated. Here all the simple tasks are dealt with by the tool.

Social media marketing

This includes the marketing of your products and services over different social media platforms in an effective way.

Surveys

You can also ask your customers to fill some survey forms that may help you in making the services better. These surveys are automatically managed by this tool.

Constant Contact Pros and Cons

Pros:

• Easy to use interface.
• Can create your customized emails by using templates.
• Templates are very engaging and encouraging to your product or the service.
• The feature that gives reports about the status of emails is an amazing thing.
• The whole process of email marketing is very fast with Constant contact.

Cons:

• Some options for editing the templates are useless.
• You cannot use the templates without customization, otherwise, it may leave a negative impact of the recipient.
• If the recipient marks your mail as spam or unsubscribes, then the tool cannot effectively assist you.
• Manually adding people to the list is not a very easy thing.

Constant Contact Pricing

Considering the pricing policies for this amazing tool, there are many packages that you can subscribe to. All the details for each one of them are:

Free trial

For the customers who want to experience the free version of the tool, there is a free trial that may help them to make their purchase decision.

Free version

There is no free version of this tool. Once you have used the free trial then you will have to buy their subscription or else you cannot use the services. The packages start from $20 per month and the details to all of them are given below:

Email package

When you get the email package many services are provided with this package. Some of these services include unlimited emails, customizable templates, the websites are mobile responsive, online store payments can be accepted for your e-commerce store.

There are other features like you can import the contacts list, there are tools that may assist you in the process of list building and a welcome email. When using this tool, you can also get the option to build the popup forms for your site. These forms can be used to get people to sign up for your newsletter for future marketing.

The other features that come with this package are standard. The price for this package is $20 per month and when you pay for the whole year or 6 months, you get a discount.

The Email Plus package.

This is the premium version of the email package. Its piece starts at $45 per month and you will get a discount when you pay for half or a full year in advance. All features are the standard that comes with the basic package. This package being the premium package has some distinct features.

Some of these distinct features are that the Support for advanced e-commerce marketing is provided. In the cheaper package, there is only a basic level of email marketing. The pop-up forms that are used or making people signup to your newsletter are also customizable with this package.

Some other features also come with this Package are the following:

1. Automated email welcome series.
2. Automated email behavioral series.
3. Polls are also available in this package.
4. Consultation for new customers is also an option that is available in this package.

Mailchimp

This is another email marketing tool that is made to improve the mail marketing strategies of all different companies. This can be done by using the different services that come with this tool.

There are many different services of this tool that can help. All of them come in different packages. You can select the package that you want to use according to the email marketing needs of your business.

This tool makes it very easier to do email marketing because it can work across different mail platforms and you can use all of the services of this tool from the dashboard of the tool.

The unified dashboard makes the tool very easy and simple to use. The services of this tool can help smaller businesses grow faster. The options for sending automated messages are also great because using this, you can easily send emails and sell your products online.

This tool also works great for designing landing pages that are very attractive for the customers. All these services may trap the customers into buying your products or services hence, your business can grow faster using this tool.

Mailchimp Features

All the features are mainly focused on providing better options for all businesses. This tool works exceptionally well for the smaller business and starters. Some of the most prominent features of this tool are:

Email marketing.

Email marketing includes sending different emails and links to the customers that have signed up for your newsletter.

Email tracking.

This is an amazing feature that works to tell you when the sent email was opened. This feature can tell you the exact time and date of the opening of that email.

Marketing automation.

Marketing automation is automated marketing by sending different emails and links.

Landing page.

This page also affects the buying decision of a customer. You can manage the landing page pages with this tool by monitoring the actions of different visitors on them.

Mailchimp Pros and Cons

Pros:

• Easy and simple to use.
• Designing the newsletter is very simple and amazingly attractive designs can be created.
• Customization options are unbelievable.
• Easy for the people who are not very technical as no coding is required by this tool.

Cons:

• If customers mark your mail is spam, things get difficult for the tool to get them back.
• The number of customers is counted even if the same mail is included in different lists. This makes the costs go higher on bigger levels.

Mailchimp Pricing

Speaking about the pricing policies of this amazing tool, we can say that this tool has some of the market best customer friendly pricing policies. All of them are discussed here:

Payment options

As this tool has a very customer-friendly pricing policy, it offers the customers to select one option for payment. This means that the customs can choose whether they want to want to pay monthly or they want to pay as they use the service.

Free package

The cheapest package offered by this tool is the free package. In this package, you get to have 7 marketing channels. There is an option of 1 click automation, you get all the basic templates. Custom domains and surveys are also included in the free package.

This package is specially designed for smaller businesses or the starters. People who want to test the services of a tool before buying the services can also benefit from the free version.

Essentials package

The essentials package starts at $9.99 per month and it can go up to $259 per month. The price depends on the number of contacts that are managed. The least number of contacts is 500 and the greatest number of contacts is 50 thousand.

The services that are included in this package include all the services that are present in the free package. The additional services that come with this package are that you can have access to all the email templates.

Other than this, there is the option of A/B testing, custom branding, and the market best award-winning 24/7 customer service support.

Standard package

The standard package starts at $14.99 per month and it can go up to $499 per month. The price depends on the number of contacts that are managed. The least number of contacts is 500 and the greatest number of contacts is 100 thousand.

The services that come with the tool are also increased as all the services are in the essentials package. Additionally, you can have advanced audience insights, retargeting ads. There are custom templates and behavioral targeting automation series also available in this package.

Premium package

The most expensive package is the Premium package, it starts at $299 per month and it can go up to $1099 per month. The price depends on the number of contacts that are managed. The least number of contacts is 10 thousand and the greatest number of contacts is 200 thousand.

Custom plan

The option of having a custom plan is also there. You will need to contact the customer support to get the pricing and specifications details about this package. All of these will be set according to the needs of your business.

Conclusion

This was a detailed comparison between these two email marketing tools. We tried our best to provide information about every aspect of both tools. You can use this as a guide for your decision making regarding buying the services of the email marketing tool.