Being an online marketer, the marketing research tools around you are constantly evolving. You need up-to-date software to help you gauge what kinds of content is being read constantly, what people are searching for, and what’s very hot and trending.

Since the market is in a frequent state of change, understanding what makes your customers tick is vital to keeping you up-to-date before your competition. Marketing research tools are the best way to do this.

Therefore, we’ve made a list of the top 60 online marketing research tools in order to help you do just that.

So lets get started!

Keyword Research & SEO:

  1. KWFinder | Price: Starts from $29.90/mo
  2. SEMrush | Price: Starts from $99.00/mo
  3. LongTailPro | Price: Free trail. Starts from $25.00/mo – Get it for 30% OFF
  4. Spyfu | Price: Starts from $33.00/mo
  5. KeySearch | Price: Free trail. Pro starts from $17.00/mo (use the code KSDISC for 20% OFF)
  6. SE Ranking | Price: Starts from $7.00/mo
  7. Wordtracker | Price: Free trail. Starts from $27.00/mo
  8. SerptStat | Price: Starts from $19.00/mo
  9. Bing Ads Intelligence | Price: Free to download and use via the Microsoft Office Excel interface.
  10. Jaaxy | Price: Starts from $19.00/mo
  11. Google Adwords Keyword Planner | Price: Depends on your budget
  12. WordStream | Price: Starts from $264.00/mo
  13. Google Trends | Price: Free
  14. Soovle | Price: Free
  15. Keyword.io | Price: Free. Pro plan starts from $29.00/mo
  16. Ubersuggest | Price: Free
  17. Moz Analytics | Price: Free trail. Pro starts from $99.00/mo
  18. Keyword Tool | Price: Free trail. Pro starts from $48.00/mo
  19. Ahrefs | Starts from $99.00/mo
  20. SECockpit | Starts from $40.00/mo

Related: 20+ Best Keyword Research Tools For SEO And Online Marketing

Web Analytics:

  1. SERPwatcher | Price: Starts from $29.00/mo
  2. SimilarWeb | Price: Free and enterprise plans
  3. Piwik | Price: Free and enterprise.
  4. Clicky | Price: Free
  5. Adobe Analytics | Price: As a part of Adobe cloud suite.
  6. Mixpanel | Price: Free. Pro plans start from $999/mo
  7. Google Analytics | Price: Free
  8. KISSmetrics | Price: Based on your needs
  9. Alexa | Free trail. Starts from $79.00/mo
  10. Crazy Egg | Starts from $29.00/mo
  11. Gaug.es | Price: Free trail. Starts from $6.00/mo
  12. Open Web Analytics | Price: Free

Research & Survey Tools:

  1. SurveyMonkey | Price: Free. Pro starts from $34.00/mo
  2. Typeform | Price: Free. Pro starts from $30/mo
  3. SurveyGizmo | Price: Customized pricing based on your needs
  4. GutCheck | Price: Customized pricing based on your needs
  5. Digsite | Price: Customized pricing based on your needs
  6. AYTM | Price: Free. Pro starts from $75/mo
  7. Brilliant | Price: Customized pricing based on your needs

Social Mentions:

  1. Buzz Sumo | Price: Free trail. Starts from $79.00/mo
  2. SumAll | Price: Free
  3. Mention | Price: Starts from $29.00/mo
  4. Tagboard | Price: Free and customized pricing
  5. Follerwonk | Price: Free. Pro starts from $29.00/mo
  6. Shared Count | Price: Free. Pro starts from $40.00/mo
  7. Social Mention | Price: Free
  8. Social Analytics (extension) | Price: Free
  9. Empire.Kred | Price: Free trail. Starts from $17.00/mo
  10. Hootsuite Insights | Price: Customized pricing based on your needs
  11. ShareMetric (chrome extension) | Price: Free
  12. Mentia | Price: Free. Pro starts from $250.00/mo
  13. BackTweets | Price: Free

Content & Topic Research:

  1. Quora | Price: Free
  2. Feedly | Price: Free. Pro starts from $5.00/mo
  3. Medium | Price: Free. Pro starts from $5.00/mo
  4. IFTTT + RSS Feeds | Price: Free
  5. Google Search | Price: Free
  6. Flipboard | Price: Free
  7. Reddit | Price: Free
  8. Pocket | Price: Free. Pro starts from $4.99/mo
  9. Slideshare | Price: Free
  10. Pinterest | Price: Free
  11. Sidebar.io | Price: Free

In Conclusion

We’ve summed up the top 60 tools for online marketing research. Each one of them has its own benefits and pitfalls, but testing each one of them would definitely be beneficial for you and your marketing team.

Every once in a while we’re going to update, so feel free to comment down below on great tools you’ve found lately – they might be added to our list.

So until next time, cheers!

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9 Replies to “Top 60 Online Marketing Research Tools”

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  3. Do you have any insights on Buffer as a Social Media Management Tool? How about Content Curation Tools? Do you have any insight on cyfe as an Analytics Tool? Thank you for the post, though. I bookmarked it as well!

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