Being an online marketer, the marketing research tools around you are constantly evolving. You need up-to-date software to help you gauge what kinds of content is being read constantly, what people are searching for, and what’s very hot and trending.

Since the market is in a frequent state of change, understanding what makes your customers tick is vital to keeping you up-to-date before your competition. Marketing research tools are the best way to do this.

Here are my favorite Market Research & SEO tools:

#1 Great Value For Money	Mangools is one of my go-to tools to easily identify keyword opportunities to target. With the additional benefit of having all the metrics in one place to easily filter the best ones, it really facilitates the market research process. It’s also very easy and intuitive to use so I don’t have any issues with getting started quickly. And if you are on a budget, they offer an affordable monthly plan that will fit your needs.	9.8	Visit Website at Mangools.com
#2 Most Popular	Semrush is the best SEO tool on the market. It’s packed with features that make it easy to find data and insights about your site, competitors, and industry. You can use it to monitor your backlinks, track rankings across multiple keywords, see who’s linking to you (and who isn’t), spy on competitor sites…the list goes on.	9.8	Visit Website at Semrush.com

More of my favorite Marketing Tools:

#1 Best Value	Jarvis is a tool that allows you to generate any content 10x times faster! I was able to create a blog post in a matter of 15 minutes or less. Their AI assistant can write the content for you or even suggest topics in the niche you're in and research the market for new insights, data and content. They have a 5 day trial for free	9.8	Visit Website at Jarvis.ai
#2 Very Popular	TubeBuddy makes your YouTube marketing easy. It's a browser extension that adds a layer of tools directly on top of YouTube’s website. With just a few quick clicks, it helped me grow my channel from 0 subscribers to 1000s of subscribers using keyword research, advanced analytics and much more.	9.8	Visit Website at Semrush.com

Therefore, we’ve made a list of the top 60 online marketing research tools in order to help you do just that.

So lets get started!

Keyword Research & SEO:

1. KWFinder | Price: Starts from $29.90/mo
2. SEMrush | Price: Starts from $99.00/mo
3. LongTailPro | Price: Free trail. Starts from $25.00/mo – Get it for 30% OFF
   
4. Spyfu | Price: Starts from $33.00/mo
5. KeySearch | Price: Free trail. Pro starts from $17.00/mo (use the code KSDISC for 20% OFF)
6. SE Ranking | Price: Starts from $7.00/mo
7. Wordtracker | Price: Free trail. Starts from $27.00/mo
8. SerptStat | Price: Starts from $19.00/mo
9. Bing Ads Intelligence | Price: Free to download and use via the Microsoft Office Excel interface.
10. Jaaxy | Price: Starts from $19.00/mo
11. Google Adwords Keyword Planner | Price: Depends on your budget
12. WordStream | Price: Starts from $264.00/mo
13. Google Trends | Price: Free
14. Soovle | Price: Free
15. Keyword.io | Price: Free. Pro plan starts from $29.00/mo
16. Ubersuggest | Price: Free
17. Moz Analytics | Price: Free trail. Pro starts from $99.00/mo
18. Keyword Tool | Price: Free trail. Pro starts from $48.00/mo
19. Ahrefs | Starts from $99.00/mo
20. SECockpit | Starts from $40.00/mo

Related: 20+ Best Keyword Research Tools For SEO And Online Marketing

Web Analytics:

1. SERPwatcher | Price: Starts from $29.00/mo
2. SimilarWeb | Price: Free and enterprise plans
3. Piwik | Price: Free and enterprise.
4. Clicky | Price: Free
5. Adobe Analytics | Price: As a part of Adobe cloud suite.
6. Mixpanel | Price: Free. Pro plans start from $999/mo
7. Google Analytics | Price: Free
8. KISSmetrics | Price: Based on your needs
9. Alexa | Free trail. Starts from $79.00/mo
10. Crazy Egg | Starts from $29.00/mo
11. Gaug.es | Price: Free trail. Starts from $6.00/mo
12. Open Web Analytics | Price: Free

Research & Survey Tools:

1. SurveyMonkey | Price: Free. Pro starts from $34.00/mo
2. Typeform | Price: Free. Pro starts from $30/mo
3. SurveyGizmo | Price: Customized pricing based on your needs
4. GutCheck | Price: Customized pricing based on your needs
5. Digsite | Price: Customized pricing based on your needs
6. AYTM | Price: Free. Pro starts from $75/mo
7. Brilliant | Price: Customized pricing based on your needs

Social Mentions:

1. Buzz Sumo | Price: Free trail. Starts from $79.00/mo
2. SumAll | Price: Free
3. Mention | Price: Starts from $29.00/mo
4. Tagboard | Price: Free and customized pricing
5. Follerwonk | Price: Free. Pro starts from $29.00/mo
6. Shared Count | Price: Free. Pro starts from $40.00/mo
7. Social Mention | Price: Free
8. Social Analytics (extension) | Price: Free
9. Empire.Kred | Price: Free trail. Starts from $17.00/mo
10. Hootsuite Insights | Price: Customized pricing based on your needs
11. ShareMetric (chrome extension) | Price: Free
12. Mentia | Price: Free. Pro starts from $250.00/mo
13. BackTweets | Price: Free

Content & Topic Research:

1. Quora | Price: Free
2. Feedly | Price: Free. Pro starts from $5.00/mo
3. Medium | Price: Free. Pro starts from $5.00/mo
4. IFTTT + RSS Feeds | Price: Free
5. Google Search | Price: Free
6. Flipboard | Price: Free
7. Reddit | Price: Free
8. Pocket | Price: Free. Pro starts from $4.99/mo
9. Slideshare | Price: Free
10. Pinterest | Price: Free
11. Sidebar.io | Price: Free

In Conclusion

We’ve summed up the top 60 tools for online marketing research. Each one of them has its own benefits and pitfalls, but testing each one of them would definitely be beneficial for you and your marketing team.

Every once in a while we’re going to update, so feel free to comment down below on great tools you’ve found lately – they might be added to our list.

So until next time, cheers!