By Editor of Toolsrush 
A list of the top 30 social media management tools. This ultimate list of social media management tools would allow you to manage better multiple social media profiles and create a better social content strategy.
Social media has been dominating the last decade where we saw big agencies and companies starting to use social media as a first priority in their online marketing efforts.
That’s because social media has the ultimate power to increase your organic reach outside your typical audience. By posting social media posts, images or videos you can reach out to new quality audiences not only to promote your brand but also engage deeper with your audience
The great value of social media management is that you can gain powerfully manage multiple social profiles from one place and make your marketing campaigns much more efficient and accurate.
But how do you manage multiple social media profiles? There are endless of tools out there.
In this list, I’ll show you which are the best social media management tools that could fit your needs. Even if you are a small business or an enterprise.
Best Social Media Management Tools:
For small businesses and Individuals:
- IFTT
- Buffer
- Hootsuite
- ContentCal
- Sprout Social
- Friendsplus.me
- Crowdfire
- Post Planner
- Tailwind
- Later
- Everypost.me
For Small Businesses and Individuals
IFTTT
IFTTT works on the idea of creating custom triggers to automate social media workflows. With this platform, you need to choose channels that you want to consume. It contains 276 channels. This can also help you to create the same updates for multiple platforms.
Pros:
- It is easier to get started with IFTT.
- It has simplified process automation.
Cons:
- It offers limited actions.
Price: Free
Buffer
Buffer is the longest-running social media management tool which is primarily focused at posts scheduling. However, this amazing tool can make it easier to share and schedule content to multiple platforms like LinkedIn, Google+, Facebook and Twitter. You can add content in the queue for posting. Even more, it also offers analytics which will let you know about working ideas effectively.
Pros:
- Timely and effective customer support is available
- Clean and intuitive user-interface for easier management.
Cons:
- Buffer comes up with limited team features.
Price: Free. Pro plan starts from $15/mo
Hootsuite
Hootsuite is a big player in the industry with a massive consumer base. However, it also provides social media analytics along with streamlining your other processes. You can easily track progress by time frame. Also, you can develop requirements based customized reports easily.
Pros:
- It offers account special analytics.
- Hootsuite will allow you to connect above 150 applications.
Cons:
- It is overpriced.
Price: Starts from $29/mo
ContentCal
This is an ultimate management tool that is helping thousands of consumers with their social media content planning. It can help you to define user’s permissions, manage multiple accounts and streamline approval processes at once. Even more, you can also communicate and collaborate with the entire team for updates.
Pros:
- You can keep tabs on your content performance.
- Learn how to improve your workflow.
Cons:
- You may face occasional glitch with new updates.
Price: Free. Pro version starts from $13.00/mo
Sprout Social
Sprout social is an effective tool that brings numerous features. It contains content scheduling, monitoring, analytics, and the complete gamut. This includes individual statistics on every post along with amazing agency features including post-approval.
Pros:
- You can assess your brand on any channel with its keyword search and monitor tool.
- An asset library is included to store, publish and edit content along with updates.
Cons:
- It doesn’t contain auto-post with queues feature.
Price: Free trail. Pro starts from $99/mo per user
Friendsplus.me
Friendsplus.me is an easy to use and highly effective scheduling solution. It lets you repost your LinkedIn posts and shares them on other social networks. This is an amazing application which is helping businesses and individuals to grow their business social side.
Pros:
- Friendsplus.me can let you save time by cross-promoting your posts.
Cons:
- No customizable branding and third-party integrations available there.
Price: Free. The premium packages starts from $9/mo
Crowdfire
Crowdfire is based on a clean-edge grow philosophy which will let you manage a recurring growth strategy on social media. It comes with an amazing feature to keep irrelevant, spam and unwanted accounts away from your followers. This is effective to reach the right people and manage your posts effectively.
Pros:
- It also elaborates Twitter analytics to make more informed decisions.
- Crowdfire is offering native applications for both iOS and Android.
Cons:
- Crowdfire will not let you promote your self-hosted blogging platforms.
Price: Free. Pro starts from $7.48/mo
Post Planner
This is the best tool for curating content. It comes with a simpler design and will allow us to find and share content on Facebook, Instagram, and Twitter. You can add Facebook pages, hashtags, Twitter accounts and other search terms to build more effective content.
Pros:
- It can predict your content popularity before posting it.
- An amazing tool with easier content scheduling features.
Cons:
- It doesn’t offer a huge amount of apps integrations.
Price: Starts from $3/mo
Tailwind
Tailwind is an effective tool to manage your Pinterest and Instagram channels effectively. Apart from scheduling your posts, it will also offer in-depth analytics. Most importantly, it will help you to measure the key metrics of accounts, boards, pins to gauge progress over time. Even more, it also contains a smart-loop which will republish the best performing content to keep your account active consistently.
Pros:
- It offers bulk upload with easier drag-and-drop UI.
- It can help you to generate more leads effectively.
Cons:
- It supports only Instagram and Pinterest accounts.
Price: Free. Pro start from $14.99/mo
Later
If you are publishing a lot of content on Instagram then Later is the best tool for you. It is an effective tool for its scheduling platform and visual creation. This can be a game-changer to plan your visual content. However, it is hard to beat its drag-and-drop visual and bulk upload visual placement features.
Pros:
- Easier to monitor Instagram trends.
- Its visual content calendar is its strength.
Cons:
- Later is limited to Instagram only.
Price: Free. Premium starts from $9/mo
Everypost.me
Everypost.me is helping businesses make the most out of their social media marketing strategy. It is providing heaven-blessed simplicity and all-in-one content scheduling and publishing solution. It will allow you to share multimedia content over numerous social platforms. It offers integrated effective analytics tools that will let you know your post frequency, total followers, top posts. Also, it will let you assess best posting time.
Pros:
- It can let you take control of online presence.
Cons:
- Its interface comes with small fonts.
Price: Free. Pro starts from $9.99/mo
For Teams and Agencies
AgoraPulse
AgoraPulse is a CRM and social media management tool which can help agencies to work collaboratively. It is supporting multiple platforms including Twitter, Facebook, YouTube, Instagram, and LinkedIn. Most amazingly, Agora Pulse can help you engage, collaborate, listen and measure your social platform efforts.
Pros:
- You can label your content for easier analysis.
- It can help you to understand your audience better.
Cons:
- Its user-interface is not instinctive
Price: Free trail. Starts from $79/mo
Sendible
Sendible is the best way to manage social media marketing for teams and multiple clients to achieve the best results. This tool has been built for agencies. Sendible is supporting multiple social media platforms along with blogging platforms.
Price: Starts from $29/mo
eClincher
This social media management tool can schedule networks like Pinterest, LinkedIn, Twitter, Facebook, YouTube, and GoogleMyBusiness. eClincher is an amazing agency-focused tool which can help you to maintain your marketing campaigns with analysis functionalities and reporting. It also has a unified social inbox.
Pros:
- eClincher can let you find top influencers on the basis of keywords.
Cons:
- It contains a dull user-interface.
Price: Starts from $59/mo
SocialPilot
This is an ultimate user-friendly social management tool. It has emerged as a most comprehensive tool which can let you post on multiple social media platforms. The entire features of SocialPilot have designed to add more value to social media scheduling and marketing efforts of its users.
Pros:
- It offers the most reliable and express support services.
- It also offers social listening to let you know what others are posting about.
Cons:
- It has insufficient teamwork features.
Price: Free trail. Pro starts from $25/mo
Coschedule
Aside from a publishing platform, it is also effective project management and marketing tool. It can help you to schedule an array of posts. Even, you can save these scheduled posts as templates to reuse. Even more, its calendar view can make your posts readable.
Pros:
- It contains 5 different permission levels which will make task assigning easier.
Cons:
- It’s a bit complex tool with some learning curve to it.
Price: Starts from $100/mo
Mavsocial
This social management tool is more focused on visuals and will let a business achieve visual marketing goals effectively. This effective tool will help you to listen, analyze, engage and collaborate with your audience.
Pros:
- It contains a separate library for digital assets where you can store your content.
Cons:
- Its mobile application is glitchy, even the user-interface is a bit outdated.
Price: Free. Pro accounts start from $190/mo
MeetEdgar
MeetEdgar is a unique tool that will assist you in scheduling your social media content with its unique features. Once you have scheduled your content it will save your posts to reuse them later. However, it only supports four major social platforms including Facebook, Twitter, Instagram, and LinkedIn.
Pros:
- This tool will not leave your posting queue empty.
- It also offers category-based scheduling feature.
Cons:
- It doesn’t allow you to add team members.
Price: Packages start from $49/mo (early bird $19/mo)
Loomly
This can aid social media to help social media managers in composing and scheduling content. It is a feature-enrich tool that offers Live post analysis, post preview, post analytics, workflow history and much more to ensure better decision making.
Pros:
- It offers real-time post optimization.
Cons:
- It doesn’t allow you to post on Instagram directly.
Price: Free trail. Pro starts from $25/mo.
Kontentino
This amazing social media management tool has made team collaboration smoother. The entire team can work collaboratively to create effective and engaging content with ease. You can easily assign tasks to different team members for a smoother experience.
Pros:
- It offers easy to use approval process for team members.
- It offers the ultimate transparency across teams.
Cons:
- Some features like tagging companies or people on LinkedIn are missing.
Price: Free trail. Pro starts from €49/mo.
Contentstudio.io
This is a multi-user management tool that can let you discover, compose and share effective content. It comes with a complete suite of products for planning, publishing, automation, discovery, and analytics to let the marketing team work effectively.
Pros:
- This is a super-easy to use yet feature-packed tool.
- It comes with a massive amount of apps integrations.
Cons:
- It doesn’t offer direct Instagram scheduling.
Price: Free trail. Pro starts from $49/mo.
PromoRepublic
PromoRepublic is an amazing social media marketing tool that comes with 100,000+ post ideas. Even more, this will help you to save time by scheduling, content creation, monitoring, reporting and collaborating. You can easily coordinate your marketing efforts across every location.
Pros:
- It offers faster customer service response.
- It offers advanced management solutions.
Cons:
- You can’t reply to comments through its application.
Price: Free trail. Pro starts from $49/mo.
For Enterprise Companies
HubSpot
HubSpot is offering a complete suite for social media management for businesses to grow. It is offering services for businesses of every size. It is based on all of the comprehensive tools. You can easily get everything needed at the same place.
Pros:
- It offers unlimited customization features.
Cons:
- HubSpot isn’t a flexible tool.
Price: As part of their professional package – starts from $800/mo
Oktopost
This is an effective social management tool for enterprises. It allows you to manage, optimize and monitor entire social media activities effectively. Oktopost can let you achieve your marketing goals effectively.
Pros:
- On-topic discovery and content sharing features are available.
- It offers seamless integrations.
Cons:
- It doesn’t reveal exact pricing information publicly.
Price: Free trial is available. Price is customized by your needs
Salesforce Social Studio
This amazing tool can administer your marketing strategy across multiple social media channels. It can help your business to tap into the social media power. Even more, it will let your organization to manage your audience and schedule social media posts effectively. This amazing tool harnesses conversations that enable organizations to listen, analyze, create, publish, optimize and monitor. It will let you engage audience at personal level and help you in boosting your brand’s authority.
Pros:
- This tool has made it easier to optimize and monitor your posts. So that you can make effective decisions.
Cons:
- Its backend is a bit complex.
Price: The price is customized by your needs
NUVI
NUVI is a real-time, intelligent and intuitive social management platform which is meant to diverse results. This can help businesses to see what others are saying about them all across the internet. Even more, it can also help you in identifying key influencers and responding to important conversations instantly. However, combination of its stunning visualizations collaborative enterprise workflow management and advanced social publishing features are offering seamless experience. It manages a complete lifecycle of social media management from planning, sentiment, listening to optimizing, publishing, monitoring and much more.
Pros:
- Its dashboard can let you manage all social feeds effectively.
- NUVI is capable of performing a nice job with sentiment scoring.
Cons:
- It could pull historic data.
Price: The price is customized by your needs
SocialHub
SocialHub is an easiest social management solution which offers a fast and incredibly secure inbox. Even more, it comes up with powerful options for content planning and monitoring features. However, its powerful team features are making it effective solution for efficient collaboration and task management.
Pros:
- It contains a smart inbox to offer easier message streamlining.
- SocialHub has made in-team content planning easier.
Cons:
- It is a bit pricy tool.
- Its customer service is also slower comparatively.
Price: Free trail. The price is customized by your needs
Falcon.io
Falcon.io is an enriched platform which is designed to provide organizations leverage to their social media platforms. The plethora of functionalities and tools which it is offering can help the clients have an incredible experience.
Pros:
- You can experience a well-organized interface with Falcon.io.
- It will map your audience journeys in an individual profile. This will let you know who your prospects and customers are.
Cons:
- It doesn’t show conversation details between your customer and your chatbot.
Price: Falcon offers custom pricing for its services.
Sprinklr
Sprinklr is a complete management solution for enterprises. It has helped the largest brands of the world in the process of their advertising, marketing, sales, and commerce on social media and other online channels. Sprinklr is offering end-to-end functionality. It can bring customer-facing teams together to create a more personal and better experiences for effective engagement.
Pros:
- Sprinklr is an all-in-one platform which can meet the growing needs of its customers effectively.
Cons:
- This tool doesn’t offer native mobile applications.
Price: It offers custom pricing for its services.
SocialFlow
This amazing tool comes with built-in advanced algorithms which can manage your media through intelligently automated processes. It can tailor personalized services as per needs of every customer. However, its inner limitations include no mobile application and limited social media channel support.
Pros:
- It offers social graphs which can let you understand content value effectively.
- SocialFlow is helping organizations in maximizing potential audience engagement.
Cons:
- SocialFlow support is limited to Facebook, LinkedIn and Twitter only.
Price: It offers custom pricing for its services.
In Conclusion
These are some of the top 30 social management tools which can help you to leverage your social media marketing strategy more effectively.
However, these tools are effective for your specific organization size. So, you can easily choose the best option from available resources as per your business needs.
